news Emma Bridgewater collaborates with Russell Hobbs


Tefal teams up with Men in Black


Tefal is working with Sony in a partnership with the new ‘Men In Black: International’ film, to create awareness and drive sales of its new IXEO linen care product. IXEO is described as ‘the first all-in-one


ironing and steaming solution that is a totally new way of taking care of your garments’. It has a Smart Board with three integrated positions, an intelligent steam head suitable for all fabrics, turbo steam technology, a removable base and built-in wheels for ease of transport. Running from mid-June throughout July,


Tefal will be deploying a digital media campaign which will include Facebook and YouTube. There will also be social media activity, with a Facebook carousel and a cinema ticket giveaway competition. The push will be underpinned with a comprehensive range of themed in-store point of sale material.


Tabletop manufacturing company Emma Bridgewater, founded by the ceramics designer of the same name, has joined forces with small electricals supplier Russell Hobbs to create two breakfast collections. The ranges will feature Emma Bridgewater’s Polka Dot and Toast & Marmalade patterns on two-slice and four- slice toasters, as well as 1.7L and 1.5L kettles. Emma Bridgewater has also created a limited-edition half-pint mug to celebrate the collaboration.


Russell Hobbs marketing manager Dominic Lewis commented: “We wanted to work with a partner who shares our passion for quality, design and craftsmanship, to inject style and beauty into the nation’s kitchens. The collaboration will mark the start of a new relationship with Emma Bridgewater, and a very exciting future for kitchen appliances.” Emma Bridgewater added:


“We’re thrilled to partner with Russell Hobbs, a company known for its quality and


sturdiness, whose


appliances are well- loved and hold an essential place in British


kitchens. It has been immensely rewarding to translate our classic pottery pattern designs onto kettles and toasters. I hope customers enjoy their breakfast toast and tea from these cheerful appliances.”


Hotpoint launches promotion with Sistema


Housewares supplier Sistema has partnered with Hotpoint to offer consumers a £25 Sistema set. The promotion applies to


purchases of selected Hotpoint freestanding microwave ovens until July 17. The set contains a breakfast bowl, medium steamer and pack of three Heat & Eat containers which are suitable


for microwave cooking and reheating food. They feature cool-to-touch easy-lift tabs, as well as steam release vents on the lids. Hotpoint head of brand


Jennifer Taylor said: “This offer provides consumers with Sistema containers that can be used with the microwave oven for breakfast, lunch and dinner. This helps save time


whilst still being able to achieve excellent cooking results.”


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