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Attendance up at Exclusively Shows This year’s’s Exclusively Shows attracted ‘a new breed’ of visitors


media than ever before.


“Now established as amust-attend event for lifestyle press, exhibitors particularly welcomed the huge increase of influencers attending the show, due to the instant engagement this generated for them. Brands have seen an increase in followers, consumer reach and ultimately product sales, thanks to


recommendations fromsome of the biggest UK influencers relevant to our industry.”


Scarlet Opus director Phil Pond presented Trend Talks on both days of the event which welcomed full audiences. He discussed upcoming interiors trends, providing an insight into what consumers will want next, to help visitors knowmore about what consumers will want to buy.


of visitors to the show: the influencers and consumer press,’ according to the Shows’ owner and organiser BHETA


O TA (British Home


place at the Business Design Centre in London Housewares and Exclusively Electrical took The co-located trade shows Exclusively Enhancement Trade Association).


BHETA said ‘the number of core show visitors on June 11 and June 12.


was on a par with previous years. The number


Will Jones, chief operating officer of BHETA, number of delegates per retailer decreased’. of retailers attending was up, although the


show featuring over 150 exhibitors presenting commented: “Exclusively 2019 was a quality


over 275 of their brands. Feedback from


stands including new customers, as well as the commenting on the quality of visitors to their exhibitors has been positive, withmany


increasing numbers of influencers and


He continued: “It was very pleasing to witness bloggers.”


the show’s Brand Showcase initiative - now in its third year - gain considerablemomentum, with the attendance figuremore than double


Scarlet Opus, highlights how the content of the initiatives with [trend forecasting agency] that for 2018.This, alongside the Trend


show does needs to adapt andmirror the


The Brand Showcase is a dedicated space changing face of themarket.”


exhibitors’ products for invited consumer press which features displays of a selection of


journalists andmedia influencers to view. PR consultant RichardWatts, whomanages


night press preview, up until the doors closing the Brand Showcase, said: “FromourMonday


onWednesday,


buzzing as we welcomedmoremembers of the y, the Brand Showcase was


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“Exclusively is a great place for the Ocado team to get together with somany key suppliers in one place. It’s’s a great use of two days to catch up on trends, new products and seek out new suppliers. Exclusively is one of themost important dates in our diaries.”


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verall attendance at the Exclusively Shows 2019 rose by just over 5% this year,


r, fuelled by ‘a relatively new breed


To complement the Trend Talks, the Scarlet Opus teamconducted Trend Tours of the show floors, pointing out items which it recommends as on-trend for 2020, which also drew capacity audiences, and created four Trend Displays incorporating exhibitors’ products that it predicts will be big news in the upcoming seasons.


Phil said: “More than 500 visitors came to see the Trend features, including teams from several of the country’s biggest housewares and SDA retailers; journalists fromthe best- known consumer blogs,magazines,


newspapers and online publications; and a myriad of independent retailers.We are very proud to be a part of Exclusively Shows’ phenomenal progress.”


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Another attraction was a daily Trend Talk by The Food People team, which specialises in spotting, reporting and predicting food and k trends. Director Charles Banks talked ut the food we will be eating in the next 24


needed to recreate and serve the cuisines of the knowledge to the relevant specialist equipment months and discussed how to apply this


themto explore its online trends platformand visitors to its own Trend Display and invited The Food People also welcomedmany future.


take away a free copy of its 2019-20 trends


Boyd concluded: “We are delighted with themix Exclusively Shows’ operations director Simon infographic poster.


Exclusively embracedmany new retailers who and quality of retailers that attended.


market, alongside large respected high street are championing new and evolving routes to


determined independents fromall corners of names and, of course, hardworking and


will be held at the same venue on June 9 and The 2020 edition of the Exclusively Shows the UK.”


June 10.


Buyer’’s


s eye


“Exclusively is a great place to touch base with my key suppliers as well as check out some new products and trends. It’s’s a great example of a trade show that provides quality over quantity. I had some valuablemeetings and conversations, and used up everyminute of the time I had available. In fact, I could have done with longer! The timing is perfect for amid-year catch up and it saves our suppliers trekking up to [Lakeland’s’s headquarters in] the Lake District to see us.”


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resnews


June/July 2019


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