Flexible Packaging
H&M brand COS chooses sustainable material for its t-shirt pouches By Tommy Lehtisalo, product manager at Paptic.
oday’s sustainability-driven brands are looking for alternatives to reduce the use of plastic in their packaging. Oil- based materials are no longer an acceptable option for them. Consumers are becoming increasingly aware of the global plastic waste problem and are demanding more sustainable alternatives from brands. This is one reason that drives brands to search for more sustainable packaging materials and to implement circular economy practices. COS, a Hennes & Mauritz brand, chose Paptic to produce non-oil-based packaging for its t-shirt packaging. The brand found that the Paptic material provided the perfect balance between packaging functionality, feel, and sustainability in its newly designed package. “Paptic material addresses the global issue of plastic waste and satisfies the needs of
T
consumers, retailers, and brand owners for sustainable packaging. We are extremely delighted that COS selected our material in December last year for this packaging end- use, which has helped to further preserve the planet’s natural resources,” says Jukka Rovamaa, who is responsible for Paptic’s Business Development in the UK. Start the sustainable change with easy packaging application options The polybag made of Paptic is a game- changing product that is simple to take into use making it easy for consumers to perceive this sustainable change. In general, polybags are seen as a necessary evil as they play an important role in logistics, but neither stores nor consumers like them. In stores, they need to be sorted for recycling, but plastic recycling is not widely available in all countries. This
means that single-use
polybags often end up in the mixed waste bin of which the majority end up in incineration instead of material circulation. Consumers, especially in e-commerce, perceive them as an unnecessary use of plastics, which then reflects negatively on the brand image. Paptic material provides a unique soft and pleasant surface to the polybag, which adds value to the product, as it supports the consumer’s positive unboxing experience and gives brands and retailers an easy way to communicate their sustainability credentials. Polybags are one example of those packaging applications where it’s easy to make the change from plastic to Paptic. Other examples include different product packaging applications, carrier bags, and e-commerce mailers. We’ve developed our material so that it is straightforward to take into use and it runs perfectly on existing converting lines. So, no investments in machinery are needed. There is a wide range of converting possibilities for Paptic. It can be heat-sealed like plastic, glued like paper, to name a few examples. A unique and sustainable material innovation to reduce the use of plastic in packaging
Paptic is said to be a unique material with nothing else like it on the market; it formulates a completely new material category between paper and textile with the versatility of plastic. It successfully combines the properties of the above-mentioned packaging materials. It is a plasticfree, wood-based and recyclable alternative with touch and feel properties that stand out from existing solutions. The wood fibres used in the material production originate from sustainably managed forests and the material is available FSC-certified. The material’s elasticity encourages consumers to reuse the packaging where possible. Recycling Paptic packaging is made as effortless as possible for consumers as Paptic should be disposed of with cardboard and packaging papers.
The recycled fibres from Paptic can be reused more than seven times in cardboard
and paper production.
Xwww.paptic.com
32
September 2022
www.convertermag.com
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