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Sustainable Converting


More than half of consumers would be willing to pay more for recyclable packaging


materials — if a similar price, quality, flavour. Furthermore, 30 per cent of adults now consider


recyclable packaging ‘important’ when choosing a drink to buy. This was a factor that was preferred over the brand and aesthetics of a bottle. Whilst innovations in packaging represent


Left to right: Estelle Brachlianoff, senior executive vice-president, Veolia; Richard Kirkman, chief technology and innovation officer, Veolia; Rajesh Agrawal, deputy mayor of London for Business.


M


ore than half of consumers would be willing to pay more for recyclable packaging.


The latest YouGov research suggests consumers


are becoming more aware of sustainable packaging as they call for more packaging to be both recyclable and made from recycled material. The findings have been released by Veolia, one of the UK’s leading resource management companies, to coincide with the official opening of its Dagenham Plastics Facility, which is set to produce recycled plastic for the market. Over half of British consumers would favour a


new drink presented in a recyclable bottle over a familiar drink choice packaged with unrecyclable


breakthroughs in technology that keep food and drink fresher for longer and perishables undamaged, the lifecycle of packaging is becoming increasingly important. It is important that films, laminates and composites when separated are taken into consideration, as currently they are often contaminated or too complex to recycle. Estelle Brachlianoff, senior executive vice


president of Veolia UK & Ireland, says, “In the UK we fail to capture 44 per cent of all of the plastic bottles we use, but imagine if we collected and recycled all of these. This would save approximately 300,000 tonnes of materials and we’d be well on our way to being a truly sustainable society. “I’m a firm believer that the solution to making all plastics easily recyclable and increasing the percentage of recycled material in packaging lies in collaboration. As the public’s awareness of recycling continues to rise, we hope to see more of the supply chain working together to solve the packaging puzzle — our doors are open to any


manufacturer wishing to discuss how we can recycle packaging more easily by working together.” The research is to support the official opening of the company’s Dagenham Plastic Facility, which was attended by Rajesh Agrawal, deputy mayor of London for Business, signifying the importance of Veolia’s new site in the UK’s plastic recycling industry as an important investment for London. Agrawal adds: “London continues to be the leading destination for European companies looking to scale up. There are many opportunities for businesses in London’s outer boroughs and Veolia’s investment in Dagenham will bring jobs and prosperity to the area. Clearly, London remains open to talent, investment and business from around the world. Veolia’s Dagenham Plastics Facility produces


approximately 10,000 tonnes of high quality food grade HDPE pellets annually. Recycling this material requires 75 per cent less energy to make a plastic bottle than using ‘virgin’ materials, and this equates to conserving enough energy to power around 20,000 homes and saving 10,000 tpa of carbon emissions annually.


www.veolia.co.uk


Research Chemist for Functional Coatings & Adhesives


Position Overview: The role involves the formulating of functional surface coatings, and adhesives for sale as compounded chemistry or for application to flexible substrates by our own operations. Key Responsibilities: • Formulation design of coatings and adhesives • Coordinating projects from conception through to commercial acceptance and providing technical support and troubleshooting throughout the product life cycle in a manufacturing environment.


Salary commensurate with relevant industrial experience. Please contact jbartlett@kernowcoatings.com for a detailed job description.


www.kernowcoatings.com


www.convertermag.co.uk


October 2017


27


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