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Luxury Packaging


The Label Makers gives luxury hand sanitiser the Steel River look


industrial-looking label for a premium hand T


sanitiser gel product called Stainsby gel. Made using gin ingredients and at 70%


ABV spirit, the Public Health England- compliant hand sanitiser was initially given away to charities and care homes amid


he Label Makers has teamed up with Tees Valley-based gin distillers, Steel River Drinks, to create an impactful,


shortages caused by Covid-19 coronavirus. The product is currently at retail and aimed at discerning consumers wanting a more upmarket hand anti-bacterial product for their homes and spaces. With £2 from the sale of each product going to local causes, over £1,000 has been raised so far. Steel River Drinks has been producing its range of craft gins since 2018. As the pandemic reached the UK and sales of hand sanitiser increased by over 250%, founder, Jay Byers saw an opportunity to keep his workers busy by using his distillery and expertise to produce the gin-based gel. In packaging and labelling his hand sanitiser product like a mini gin bottle, Mr Byers wanted the label to be on- brand and in keeping with his various gin editions, a metal label featuring the iconic Transporter Bridge in Middlesborough. On recommendation, Byers asked The Label Makers for a comparable embellishment solution to provide a similar look and feel. To give the label an industrial look, The Label Makers used a heavy silver metallic


base material and applied a fine tonal black print to make it look like a steel nameplate. The blue print was then flexo printed. To create the heavy embossing on the label, an ABG Big Foot hot foil and embossing stamping module was used to deliver 50 tons of pressure to heavy emboss the label. The finished design was produced in a single pass. Mr Byers say of the labels: “I asked The


Label Makers to come up with a metallic- looking, embossed finish, in keeping with our metal gin labels. I wasn’t sure it could be done, but the label they produced is amazing, providing a tactile high-end feel and very similar to our standard metal versions. “Their customer service is excellent and


they are happy to go the extra mile when required. This work has led to The Label Makers producing the bottom front and back labels for our complete gin range…and there will be further projects in the offing.”


u domino-printing.com


Premium fragrance brand opts for Metsä Board’s lightweight paperboard


N


ew Finnish luxury fragrance brand, Nakuna Helsinki has worked closely with Metsä Board, the leading European producer of fresh fibre paperboards, to create perfume packaging that reflects its brand concept and values. Founded in 2019 by Anu Igoni and Jaakko Veijola, Nakuna Helsinki has collaborated with Givaudan on a perfume series that reflects unique northern Finnish experiences. It was important that the story and values of the brand were also expressed in the packaging. According to Mr Veijola, Finland is a pioneer in sustainability and the packaging design team at Metsä Board was ideally positioned to be a key partner. “Fragrance is a luxury product, with long-lasting and carefully thought-out ingredients. We wanted to extend the same sustainable thinking to


delivers a memorable opening experience with thoughtful and detailed packaging components with each piece of packaging contributing to the journey to the product itself. The paperboard chosen for the packaging is lightweight and durable, and its surface brings a luxurious naturalness to the packaging while allowing for demanding printing solutions as well as special effects such as gold foil.


our packaging, so we chose our paperboard and packaging solutions accordingly,” he says. The packaging is non-plastic and glueless, as well as fully recyclable. It


MetsäBoard Natural FBB 270 g/m2 folding boxboard was used for the packaging and the sleeve. The inner structure is constructed using lightweight and strong microflute that is made of MetsäBoard Natural WKL Bright white kraftliner. The packaging was manufactured by Finnish Cadpack.


u durhambox.co.uk


DATE FOR YOUR DIARY: PACKAGING INNOVATIONS & LUXURY PACKAGING LONDON HAS BEEN POSTPONED AND WILL NOW TAKE PLACE AT LONDON’S OLYMPIA ON SEPTEMBER 21-23, 2020. FOR MORE INFORMATION, VISIT WWW.PACKAGING-LONDON.COM


28


November 2020


convertermag.com


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