Sustainable Converting
Metsä Board designs easy-to-recycle beverage packaging
M
etsä Board – European producer of premium fresh fibre paperboards and part of Metsä
Group – has designed easily recyclable packaging for the new Chopin Organic Rye Vodka range at its Excellence Centre in Äänekoski, Finland.
For Podlaska Wytwórnia Wódek “Polmos” S.A., the family-owned distillery that produces the Chopin Vodka brand, it was important that the packaging conveyed the brand ethos, as Chopin Vodka brand marketing coordinator, Joanna Dolińczyk explains: “When we were looking for inspiration for the packaging design of our organic product, we wanted the packaging to reflect its organic production process. We had an extremely enthusiastic vision to create a truly organic and highly ecological packaging with three main goals: purity, whiteness and simplicity.”
The packaging is manufactured using a protective F-flute, with all layers made of lightweight MetsäBoard Natural WKL Bright white kraftliner. The all-white litho- laminated packaging has a light and robust structure based on locking flaps that require no glue. No adhesive, combined with minimal coverage of low migration inks with water-based varnishing, created a package that is safe, stylish and easy to
recycle. The packaging was manufactured by Prost-Key Packaging in Poland. The opening mechanism allows the packaging to be opened and closed several times with ease, whilst also locking the bottle into place. The curved double folds add strength and reveals the bottle when viewed from the side. The whiteness of the design features the word ‘organic’ embossed on the sides and emphasises purity, says the company.
Metsä Board structural packaging
designer, Iiro Numminen comments: “The packaging communicates the brands promise to the consumer in every way. Easy recyclability was also a factor in the design concept as the importance of circular economy is paramount.” The package was designed and tested at Metsä Board’s Excellence Centre that utilises cutting-edge technology for R&D, packaging design, and paperboard and packaging performance. Here the ambition is to accelerate material and packaging innovation and provide a collaboration platform for customers and technology partners globally.
The packaging is manufactured using the lightweight MetsäBoard Natural WKL Bright white kraftliner, produced at Metsä Board Husum mill. Its fresh fibres are 100% traceable to sustainably managed Northern European forests.
Metsä Board is a forerunner in sustainability, and aims for completely fossil free mills and raw materials by 2030. Together with its customers, the company develops innovative packaging solutions to create better consumer experiences with less environmental impact. In 2020, company sales totaled €1.9billion.
u
metsaboard.com
convertermag.com
May 2021
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