Ink & Ink Dispensers
Resino Printing Inks upgrades customer experience through new website
R
esino Printing Inks has focused on taking its customer experience to new levels of heights, which is why the printing ink company has established a new digital strategy and launched a brand new improved website that is intuitive, modern and places the customer at the heart. For several months, employees in Resino have put in a lot of hard work and demonstrated real dedication to develop the website, which is now finally being launched to the market. The cpmpany says it is on ”an exciting journey” and believes the implementation of its digital initiatives and the nnew site will serve to improve customer experience. The aim was to make the website customer centric by building it around the customers wants and needs, whilst also making it easy for users to learn about the company’s products.
Resino CEO Signe Cederstrøm says: “We have upgraded our entire digital efforts a lot over the last year and would like to offer our
customers an easy and accessible way for them to be able to gather all the information they need in one place.”
Resino Printing Inks specialises in developing inks for printing on difficult substrates and for general use in packaging. The company is world leader in the development of printing inks for printing on sausage casings and has a strong position with inks for food packaging, nappies, labels, adhesive tape, and gift wrap paper. Through the new website, customers are able to create a company profile, which allows them to buy products directly from a tailored list and to re-purchase previous orders. Purchase documents are also filed together, so that users are able, at any time, to download invoices and credit note. Moreover, the customer can generate safety data sheets, instance technical data sheets, brochures and certificates for all products. “We want to make it easier for our customers to order products through our
new e-commerce portal which is tailored to each customer to provide the most value for them,” explains Mr Cederstrøm. As well as a fresh design and increased speed, the website boasts other new functions, including the ability to sort the searches by markets and product categories, which gives the user a better overview of what they need.
uresino.dk
Dantex promises highest opacity inkjet white on the market
D
antex launches SuperWhite technology on PicoJet 330 & 254. The latest innovation from the Dantex Advance Engineering team is capable of producing white ink opacity between 86% and 92% in a single pass at 75m/minute (250ft/min), making it the highest opacity high-speed inkjet white available on the market.
SuperWhite combines Dantex’s ink technology, engineering and software expertise to give this high performance white ink option essential for detailed and vibrant print on a wide range of substrates, such as coated and uncoated papers, foil, PVC, polypropylene and polyethylene. This latest technology is deisgned to offer a very pure, high white, which prints consistently and evenly and offers excellent adhesion and chemical/light resistance properties with a superb quality finish.
SuperWhite ink opacity is consistent throughout the production run, even at 75m/
minute, as the print heads deliver an accu- rate and measured amount of ink across and down the web with no variables. SuperWhite technology has enabled Dantex to develop DecoTactile, which is used to create a wide range of high quality textured effects and embellishments and brings en-hanced detail and vibrancy to the print. Embellishments include raised tactile textures and effects and high build print giving an embossed effect to areas of print such as text with a durable and high quality finish. Dantex’s inter-colour pinning technology is instrumental to the quality of SuperWhite and DecoTactile. During the printing process LED pinning light is used to stop the ink droplet from spreading. This offers a defined dot shape and allows for the following inks to sit on top of the white, without intermixing. Colour is better defined, allowing also for superior quality printing of solid areas. LED pinning additionally improves fine text,
line work and reversed out solids with no trapping or reticulation issues. Commenting on this latest innovation Dantex Group CEO, Benjamin Danon says: “We are seeing fantastic feedback from our customers. Indeed, the advancements being developed by our digital team are helping to establish Dantex as a leading manufacturer of high quality digital printing press technology.”
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dantex.com
convertermag.com
May 2021
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