Carton, Board & Paper
Linen and Waves; Icma’s new 100% recycled Sartorial papers
hey are 100% recycled and produced directly from pulp, saving considerable amounts of water, energy, and CO2 emissions. However, the new Linen and Waves papers still retain their “sartorial” hallmark, with well-defined aesthetic and tactile details, in keeping with the Icma brand, with textures that draw from the company’s rich historical archive, designed for all those seeking creative and sustainable packaging.
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With its new “manifesto” collection Kind, Icma Sartorial Paper presents papers that share specific technical characteristics, turning them into original products through research into ethical and sustainable solutions.
So, they are 100% recycled, FSC Recycled Credit certified, manufactured without chlorine or optical bleachings, and those with natural brown and black verso are not deinked. Moreover, they are created in an “integrated production” process, in which the
paper is manufactured directly from pulp, without the intermediate step of producing cellulose, thus consuming less water and energy and reducing CO2 emissions. It’s a sustainable footprint that adds value to the aesthetic profile of the two series. From natural white, baby blue, navy, and terracotta to fern green, coral red, sand, and charcoal: the palette of the 18 papers in the Linen series makes these products, which replicate canvas cloth, suitable for a wide variety of uses.
Colour variations are typical of sartorial fibers and fabrics, thanks to embossing and two-tone processing, which is useful from a sustainability point of view as it enables a lower consump-tion of pigments. Meanwhile, from an aesthetic perspective, it dials back the brighter shades, creating a mélange effect.
A calligraphic look resembling the waves and leaves of Japanese prints is the distinctive trait of Waves, an Eastern- inspired series with a simple beauty that conveys harmony. This texture is from Icma’s historical archive. The first interpretations of the Waves embossing pattern, called “Fantasia” at the time, date back to the post-World War II era and were created on velvet paper. This process uses a special embossing with dye technique involving the application of matte gold and silver to the grooves of the design.
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icma.it
Brits hoarding millions of cardboard boxes causes paper prices to rise
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ew data from sustainable packaging provider DS Smith reveals that 44% of Brits admit to hoarding cardboard boxes – with a massive 135 million believed to be sitting in sheds, garages, and wardrobes. Over half of Brits surveyed said the amount of cardboard packaging in their homes has increased since the pandemic, with 66% of those blaming more online shopping, and 28% holding on to boxes without any clear motive – simply because “they might be useful in the future.” However, the hoarding habit, while seemingly harmless, is actually keeping raw materials out of the hands of recycling companies and causing paper prices to rise. DS Smith head of recycling Rogier Gerritsen says: “Since the pandemic began there’s been a major shift in consumer shopping habits and we’ve seen a huge rise in people ordering more items online, accumulating more boxes as a result.
cardboard and paper recycler, the company is committed to leading the transition to the circular economy. It globally manufactures billions of boxes from recycled fibre every year and finds solutions for its customers that replaces problem plastics, and removes carbon from supply chains.
“But, while some put these boxes to good use – re-using them for storage, arts and crafts, or to ship other items – many boxes are sitting unused and not finding their way back into recycling streams. It means that materials are at best getting delayed in reaching recyclers, and at worse not getting to them at all”. DS Smith is a circular business and has a 14-day ‘box to box’ model, meaning it can take the boxes it makes, then collect, recycle and convert them into new boxes all within 14 days. As well as being Europe’s largest
As many as 20% of Brits are holding on to between five and 10 boxes, while 4% confessed to having at least 20 boxes stowed away. The most popular places to store boxes, for those hoarding them, are in the garage, a wardrobe or cupboard, or in the shed. Confederation of Paper Industries director of raw materials Simon Weston says: “We know cardboard boxes can be useful and encourage people to re-use them... but where they aren’t re-used and instead hoarded, they represent untapped resources that could be recycled to make new products.”
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dssmith.com
convertermag.com
June 2021
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