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Luxury Packaging


Christan Dior is the first LVMH house to use Eastman Cristal Renew in packaging


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VMH Perfumes & Cosmetics, a division of luxury powerhouse LVMH, has collaborated with global specialty material provider Eastman to develop packaging made possible through Eastman’s molecular recycling technologies. Parfums Christian Dior is the first of LVMH’s major historic Houses to introduce Eastman Cristal Renew copolyester, with 30% certified recycled content, for its Dior Addict Lip Maximizer packaging that hit shelves this summer. Eastman and LVMH will continue to work together on sustainable packaging solutions across LVMH’s family of distinguished brands, with additional adoption expected over the coming months. “Our collaboration with Eastman marks a critical milestone towards progressively eliminating fossil-fuel-based plastics from our packaging,” says LVMH environmental development director Hélène Valade. “With our recently-published LIFE 360 program, we made the decision that our packaging


will contain zero plastic from virgin fossil resources in the years ahead.” She continues: “Eastman’s innovative molecular recycling technologies are playing a crucial role in helping LVMH achieve our sustainability targets. We are at the very beginning of our journey to meet our targets. With our first deadline in 2023, we need solutions that are available now and at a global scale, ensuring our customers experience these benefits immediately.” Introduced in late 2020, Eastman’s portfolio of sustainable resins for cosmetic packaging builds on the company’s long history of innovation and knowledge of the cosmetics industry. Eastman’s Advanced Circular Recycling technologies produce resins from mixed waste plastic rather than fossil-based feedstocks. These molecular recycling technologies divert waste plastic from landfills, give waste plastic new life, and reduce greenhouse gas emissions relative to traditional production.


With Eastman’s technologies, brands can meet their ambitious targets for recycled content right now and maintain the premier aesthetics and function that luxury consumers expect.


“LVMH is staking out a leadership position among luxury brand houses by taking bold action to achieve environmental excellence,” says Eastman vice president and general manager, specialty plastics Scott Ballard.


u eastman.com


Pusterla 1880 reinforces position in UK market with acquisition of Pollard Boxes


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usterla 1880 consolidates its position in the UK luxury market and strengthens its premium rigid boxes offer. Pusterla 1880 finalised the acquisition of Leicester-based luxury packaging manufacturer Pollard Boxes this month. Pollard Boxes, which marked its 50th anniversary in 2019, is the largest producer of rigid boxes in the UK and among Europe’s top manufacturers, specialising in the design and production of innovative packs for the luxury drinks, beauty, personal care and games segments.


This acquisition will allow Pusterla 1880 to enlarge its design, development and production resources in the UK market and better meet the increasing demand for quality and customised services. Pollard Boxes will strengthen Pusterla 1880 presence in the UK, by adding strategically- located plant and completing the group footprint in the country.


1880 reinforced its portfolio with the acquisition of Adine group in France. Pusterla 1880 CEO Roberto Marini, and CFO Luca Meana comment: “This important acquisition confirms our ambition for the UK market and reinforces our overall positioning in Europe. Pollard Boxes is renowned for its technical excellence and longstanding client relationships and we look forward to working with Mark Pollard and the team.”


Earlier this year, Pusterla 1880 revealed it had teamed up with Andera Partners to accelerate the international development of the group.


The new partnership between minority investor Andera Partners and Pusterla 1880 will accelerate the growth of the group, particularly in Europe, where the management team and Andera Partners are already considering a large pipeline of potential acquisitions. Soon after, Pusterla


Pollard Boxes managing director Mark Pollard says: “Pusterla 1880 combines agile technological innovation with the client- centric approach and the heritage typical of a family-owned business. Becoming part of Pusterla 1880 offers additional opportunities for Pollard Boxes clients and employees. We look forward to contributing to the development of the group.”


u pusterla1880.com


convertermag.com


June 2021


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