Keypoint Intelligence
Smart job routing and scheduling are essential to optimise both platforms.
4. Capital investment considerations While digital presses vary in cost, the total investment includes software, finishing and training.
A thoughtful ROI analysis based on your job mix is crucial.
ADDRESSING COMMON HESITATIONS Understandably, some converters approach digital adoption with caution. Among the most common concerns are: • Upfront costs: Digital presses and finishing units represent a significant investment
• Job fit: Not all work is suited for digital — a proper job analysis is essential
• Internal change management: Shifting team roles, retraining, and process change require clear communication and leadership However, with the right planning and support, these challenges are manageable and often outweighed by the long-term benefits.
SUSTAINABILITY AS A KEY CONSIDERATION
Sustainability is increasingly central to how brands select their packaging suppliers. Digital printing can support converters in meeting these expectations: • Less waste: No need for plates or overruns reduces raw material usage
• On-demand print: Print what’s needed, when it’s needed — reducing obsolete inventory
• Support for eco-friendly substrates: Many
digital presses are compatible with recyclable or compostable materials
By integrating digital, converters can more easily support the reporting and transparency that customers — and regulators — now expect.
A STRATEGIC APPROACH TO ADOPTION Every converter’s journey is unique. Whether you’re just exploring digital or expanding existing capabilities, it’s important to take a phased, strategic approach.
SUGGESTED STEPS: • Evaluate your job mix: Which projects are best suited for digital?
• Pilot with purpose: Start with manageable volumes to test performance and workflows
• Plan for integration: Consider software, finishing, and color management alongside the press itself
• Involve your team: Cross-functional engagement is key to smooth implementation
Supporting converters at every step At Keypoint Intelligence, we work closely with converters to provide actionable insight into the digital transition: • Market and trend analysis: We provide data-driven forecasts and usage insights across packaging categories
• Custom consulting: From workflow analysis to vendor selection, we offer support tailored to your needs. We can customise what is right for you and where you are in your journey Whether you’re new to digital or looking
to refine your approach, our expertise can help you navigate this important shift with confidence.
CONCLUSION
Digital transformation isn’t about replacing what works — it’s about enhancing flexibility, expanding your service offering, and positioning your business for the future. For converters, taking the first steps toward digital doesn’t require a dramatic overhaul, but it does require thoughtful planning and trusted guidance.
In an industry where responsiveness and innovation increasingly define success, digital offers the tools to adapt and grow. By understanding where it fits in your operation, you can build a more agile and resilient business ready for whatever comes next.
KEYPOINT INTELLIGENCE PARTNERS WITH CONVERTERS TO MAKE THIS JOURNEY ACTIONABLE.
Through our consulting services, we help evaluate your current state, define the right- fit technologies and build roadmaps that support growth, profitability and sustainability. Whether you’re planning your first digital investment or optimising a hybrid workflow, our team provides the insights and expertise to help you move forward with confidence.
Let’s talk about how digital
transformation can work for your business at
https://keypointintelligence.com/ consulting_packaging
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July/August 2025
www.convertermag.com
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