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schoolchildren, who contributed over 90 drawings of paper cups that appear in the book. “I presented the final version to my children when we went away for a week,” Hayley says. “Every time we drive past a coffee cup on the floor, they say, ‘Oh, look at
poor little Coffee Cup - he looks lonely and sad.’
As Little Coffee Cup and the Big Surprise begins its journey into the hands of young readers, Hayley and the team are looking for a publishing partner who
shares their values. “We’re now seeking a partner who’s ready to invest not just in the story, but in what it stands for,” says Hayley. “Someone who’s willing to reassess their environmental credentials, actively support the circular economy, and back UK manufacturing. This book is proof that we can do things differently - now we’re looking for a partner bold enough to join us in challenging the status quo.” The potential for the circular economy’s newest, cutest hero to drive change is limitless. Little Coffee Cup’s impact reaches out far beyond the pages of its book, throwing down a gauntlet to recyclers, caterers, printers, publishers and more. It’s more than a story; it’s a revolution in printing and publishing – a 36-page manifesto for a brighter future that delivers its message where it’s needed most. One thing is for sure – as we at James Cropper now have the capacity to upcycle 700 million coffee cups a year, and with end markets across the world starting to grow, Little Coffee Cup will continue to have an impact for many years to come – and ensure that this story has a happy ending.
Booth L94
46
July/August 2025
www.convertermag.com
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