Interview
How is adapa embracing digitalisation? Noël Kasmi:
Digitalisation is a key driver of our transformation toward a leaner, more effi cient and increasingly automated production. Better utilisation of our equipment, optimised supply chains and measurable effi ciency gains can only be achieved through the targeted use of digital technologies.
A concrete example is the use of a digital twin at one of our sites in France. This is a virtual representation of our production environment that allows us to simulate various “what-if” scenarios, such as layout changes or process adjustments. What makes this special is that all of this happens without interrupting ongoing operations. This enables us to make well-informed decisions faster, enhance our competitiveness and provide our customers with the assurance that we deliver reliable and continuous service.
What diff erentiates adapa from your competitors?
Aránzazu Salguero Cruz:
We have a clear understanding of who we are as a group and what we stand for. It’s not about being a global giant, but rather an approachable, reliable partner. We focus on adapting to our customers’ needs. Our local presence in Europe ensures speed and customer centricity. One of our greatest strengths at team adapa is the heartfelt and pragmatic way we work together. We master the entire value chain from extrusion through printing to converting while simultaneously driving digitalisation and automation forward in a targeted manner. This makes us a partner on equal footing, convincing both technically and personally. Noël Kasmi:
Moreover, what sets us apart is our wide and diverse portfolio, crafted with expertise over decades. Take the cheese market, for example. We cover the full life cycle from ripening and transport to the point of sale and the consumer’s table, offering solid performance and convenient extras like reliable reclosure. Holistic solutions, such as our resealable thermoformed packaging - now also available as a full PP version - stand for functionality and design for recycling. The same applies to the confectionery market. Twist, fold, or seal – with our full portfolio, we easily provide our customers with the complete range they need, reducing complexity in their supply chains. The key to this advantage lies in our heritage of deep expertise, which we foster at each of our sites.
www.convertermag.com
July/August 2025
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