Industry News
Editor’s Note
Hello and welcome to the February issue of Converter magazine. As the dark days of late finally give respite to tentative Spring sunshine, we look forward to the year ahead, identifying all the prospects and challenges that 2020 may bring.
Sustainability has been firmly established as the core goal of the converting industry, with many companies looking to join and promote the circular economy, finding ever-new creative and inventive ways to be more environmentally friendly. I commend and encourage these efforts In this issue, we have the brightest voices in the sector examining
best practices in Drying, Curing & UV as well as some novel case studies from the Reel & Roll Handling marketplace. We’ve got splendid content from the leading companies in Carton, Board and Paper, including comments from Boxmart, Procarton and Metsä Board. As ever, if you’d like to write an editorial article for the magazine, on
any given subject in the industry, please don’t hesitate to get in touch with me by emailing
nmarriott@datateam.co.uk. I am always looking for new ways to communicate your key issues and opinions. In the meantime, please enjoy reading this magazine. I hope you find it informative, intelligently curated and inordinately useful.
Niamh Marriott Editor
nmarriott@datateam.co.uk
Chocolate producer Kultasuklaa chooses eco-barrier paperboard
The Label Makers produce vibrant new spirit label
Kultasuklaa is a Finnish family enterprise, that has been making hand- finished chocolates at its factory in Finland since 1990. The company had one important wish for its new luxury ‘It’s all about love’ praline box: it had to have less plastic. In order to achieve its objective Kultasuklaa collaborated with Metsä Board, the leading European producer of premium fresh fibre paperboards and part of the Metsä Group. The new eco-barrier paperboard MetsäBoard Prime FBB EB was
selected for the package due to it being plastic-free and providing suitable grease and moisture resistance. The paperboard is safe for direct food contact and provides high brightness, as well as a smooth surface with excellent printability. As the paperboard is plastic-free, it does not require plastic separation and can be easily recycled. The packaging was designed to reflect the pure and fresh paperboard.
Its surface provides a pleasant touch and feel through the use of a soft touch varnish and hot foil. The four-praline box has an innovative structure: the external packaging is made from a single piece of paperboard, which forms a heart. The pralines are protected by the eco-barrier paperboard on the packaging’s inner surface. The grid that keeps the pralines in place is made from a single piece of eco-barrier paperboard. The packaging was converted by Prem and Cadpack in Finland.
convertermag.com
Label manufacturer, The Label Makers, has produced a new look for distiller non-alcohol spirit brand, Amplify. Seeking to “refresh the alcohol-free ‘spirit’ sector” and positioning itself as “spirited, carefree, adventurous, sociable and uncompromised”, the vibrant new label features a bespoke painting by artist Sophie Abbott, which has been faithfully reproduced by Leeds-based brand design consultancy, Elmwood, who
worked closely with the premium label manufacturers. Amplify is launched by speciality drinks supplier, Intercontinental Brands
(ICB), who has previously worked with The Label Makers on a number of label projects. “The label was digitally printed on a verge extra blanc material, which
helped to simulate a canvas painting,” said The Label Makers’ Ben Robinson, “It was then embellished with a luxurious satin gold foil to add premium cues to the consumer. The foil was specifically chosen to match the beautiful gold stopper. The label was also embossed to elevate the whole aesthetic. A gloss screen varnish was added to particular elements of the paint design to make it appear wet, just like a freshly completed work of art.” The burgeoning non-alcoholic spirits category has already been tipped as one of the biggest trends of 2020. And with dry January attracting over 4 million participants in the UK last year, Amplify looks set to tap in to consumers’ thirst for alcohol-free products in the new year.
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