Converting Case Study MHI production increases threefold
MHI's letter volumes have increased by 30 per cent. To manage this increase in surge demand, MHI switched to a Kern 3500 high speed inserter and can now run three times faster than before. Converter’s editor spoke exclusively with MHI’s CEO Paul Brown to find out more...
1. TELL ME ABOUT MHI, WHAT ITS MAIN AIMS ARE AND WHAT TYPES OF MATERIALS AND CLIENTS DO THEY WORK WITH? MHI is one of Europe’s largest independent providers of international mail distribution services, established 25 years ago. Clients include e-commerce start-ups to global industry giants, retailers to banks and fin-techs. The company has access to over 150 countries, 90 carrier services and thousands of international postal routes. Services include e-commerce and crowd funding despatches, global loyalty mailings, personalised direct mail and website customer acquisition, mission critical financial services and regulatory mailings. We are digital printers of paper, card and plastic cards for mail communication, membership packs and to encourage people to visit our clients' websites.
2. WHAT HAVE BEEN THE MOST SIGNIFICANT ACHIEVEMENTS OVER THE LAST 25 YEARS? Having started in the postal business before the internet was a marketplace, MHI embraced technology to improve the
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consumer experience and help our clients grow. Being agile and curious has driven MHI forwards.
3. HOW HAS GDPR AFFECTED THE BUSINESS GENERALLY? ARE THERE ANY OTHER FACTORS THAT AFFECTED YOUR DECISION TO UPGRADE? MHI’s letter volumes grew by 30 per cent in the past 12 months due to an increase in clients returning to postal campaigns – mainly online businesses driving consumers online, following GDPR. MHI needed a new high-speed inserter
to manage surge demand. A very agile business, MHI delivers a wide range of projects from niche, daily postal communications to large multinational campaigns and multi-faceted, multinational campaigns for e-commerce brands. Clients are now demanding incredibly
fast reaction times, in how they use post. For example, full campaigns of over 100,000 items need to follow test campaigns in hours, not days. A high volume of client mail goes into Europe, so MHI needed to get post
processed and into the post at the right time, to stay ahead of postal authority cut- off times and potential Brexit holdups at the ports and Channel Tunnel. MHI wanted to keep production in- house as the company grows, they are passionate about controlling quality and KPIs, rather than outsourceing work to overflow mailing houses. MHI needed a quick solution that maximised space, fitted their budget and allowed for growth alongside their clients.
4. HOW HAS THE KERN HELPED IMPROVE EFFICIENCY, AND WHAT BENEFITS HAVE YOU SEEN? WHY DID YOU CHOOSE THIS PRODUCT OVER OTHERS? MHI chose a Kern 3500 which went live in May 2019, replacing two other temporary machines bought off-the-shelf which could not meet the rise in business. MHI also considered American and German manufacturers. Kern was chosen mainly for its speed and
flexibility: its ability to handle different envelopes or products easily was key, as MHI client creativity means jobs are frequently changing. The Kern 3500 is capable of
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