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Labelling Solutions


Smart pharma packaging to revolutionise patient safety and experience


ogether with Schreiner MediPharm and PragmatIC Semiconductor, Avery Dennison is leveraging NFC technology to extend smart packaging to the unit-level for everyday pharma in order to improve patient safety and experiences. State-of-the-art NFC technology has a lot to offer in smart packaging applications: it can be used for tamper evidence, secure authentication, end-to- end traceability, and easy re-ordering. In the case of pharmaceutical products, it can also connect the patient to, not only easy-to-read instructions, but also video/ audio guides, help lines, social media support groups and even to their doctor or clinician. Previously, this functionality was restricted to high-value (or high-risk) products due to the cost of traditional NFC inlays and their Integrated Circuits (ICs or “chips”). Now, thanks to the joint effort of Schreiner MediPharm, PragmatIC, and Avery Dennison, these options can be embedded


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in cost-sensitive, everyday healthcare and pharmaceutical products.


At the core of these new cost-effective smart solutions are Avery Dennison’s NFC inlays, which include NFC ICs from the ConnectIC range of products manufactured by PragmatIC, a UK-based world leader in ultra-low-cost electronics. As these flexible ICs (“FlexICs”) are thinner than a human hair and robust, they are suitable for small diameter objects and provide the ideal solution for adding a unique identity to cost-sensitive products, for example small syringes, or vials.


Avery Dennison’s inlays with ConnectIC chips have been adopted by Schreiner MediPharm to extend its portfolio. The supplier, based near Munich, Germany, develops and produces innovative specialty labels and self-adhesive marking solutions with value-added benefits for the pharmaceutical and medical device industry. “For Schreiner MediPharm, solving


customer- and application-specific problems is of particular importance. The partnership with Avery Dennison and PragmatIC enables unmet needs to be served in order to support users and to avoid medication errors for a much wider range of products. Thus, we can contribute to enhanced product safety and support patient centricity at a much larger scale”, says Schreiner MediPharm senior director, strategic marketing and business development, Stefan Wiedemann. Avery Dennison Intelligent Labels vice president and general manager, Francisco Melo adds: “We have always believed that integrating RFID into pharmaceutical products helps improve patient safety by enabling more accurate tracking and authentication of medication through the entire supply chain, with the goal of reducing error rates to nearly zero.


u schreiner-medipharm.com


The Label Makers conveys stylish look for unique start-up rum brand


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mpactful labels by The Label Makers have helped created a premium look for rum brand, Lost Years – a debut collection of four unique rum blends from independent rum house, Cane & Able.


Sourced from leading Caribbean and Latin American distilleries, inspiration for the Lost Years brand has its roots in marine conservation, with an inspirational story centred on supporting one of the region’s most celebrated and endangered creatures, sea turtles. Backed by a partnership with not-for-profit SEE Turtles, every bottle of Lost Years purchased generates a donation to save up to 10 baby sea turtles. The project has been a year in the making and, once the brand’s founder, Lee Smith, had decided on the four rum blends for the collection, he asked The Label Makers to provide high-impact labels for the complete range.


All of the labels were produced on Avery Dennison Martele materials – three on Martele Black and one on Martele Blanc with digitally printed blue. They were then hot foiled with a range of silver, gold and copper hot foils, using a mix of fluted and flat hot foil dies to enhance texture. Special at-tention was given to the central turtle design, so that brand consistency was maintained across all labels and other printed marketing materials.


“The labels convey exactly the distinctive look and feel that we were looking for,” says Lee Smith. “Feedback on the brand has been phenomenal, much due to the quality of the labels and the design. We had a great working relationship with The Label Makers from day one. From the very first discussion, I knew we were in safe hands and we haven’t been disappointed. Our account manager Alastair and his team


have been first class – keeping us up to date throughout the process and dealing with minor production challenges along the way.” The Label Makers key accounts manager, Alastair Fielding says: “It has been great to work with Lee on the Lost Years collection. It’s always a bonus when the brand owner has a clear vision for the end result..”


u thelabelmakers.co.uk 12 December/January 2021 convertermag.com


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