Converting Case Study
Waldo Ltd names CGS Oris and Mutoh proofing solution the ‘Holy Grail’ of lifelike proofs
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K reprographics and platemaking specialist Waldo Ltd has called the new proofing solution developed by CGS Oris and Mutoh the ‘Holy Grail’ of lifelike proofs. An established UK supplier to the packaging industry, Waldo Ltd. is renowned for delivering high quality files and plates. To maintain this hard-won recognition, the Lincolnshire company requires the best available state-of-the-art technology in order to ensure high-quality spot and brand colour reproduction as well as accurate halftone proofing. As an additional service, the company also provides realistic mock- ups of final products.
TRUE REPRESENTATION
At the end of 2020 it invested in a unique end-to-end digital print solution specially developed for direct-to-substrate proofing for packaging.
“This is what the flexo packaging industry has been looking for a long while,” states managing director Phil Walmsley. “It has been a bit of a Holy Grail to find. We have been looking into different ways to produce proofs that are more lifelike. Paper proofs are OK but don’t give a true representation of the final printed product. We wanted something that could actually create proofs on the final substrate choice. With a paper proof you have to make allowances for what it will look like on the final substrate. With this solution the proof looks like the finished product – particularly with a metalised film. Notoriously metallised film will knock back all the colours, chiefly the white. Now we can be sure it will match.
“Hopefully that will give us the edge against our competitors,” Mr Walmsley says of the new system. “It is something different and new that no one else offers. We are working closely with Modern Packaging, who has relationships with all the major retailers in the UK, to develop this and they are looking to put it out to their customers. We can offer it to design houses as well. Many don’t understand the intricacies of flexo printing. But now we can deliver that touch and feel in the proofs which adds
another level of excitement around the design development.”
LONGSTANDING RELATIONSHIP Aside from immediately seeing how the solution answered Waldo’s need, Mr Walmsley explains that the long-standing relationship built up with CGS ORIS was also an important factor in the investment. “In 2014 I went to Packaging Innovations and saw the CGS software for the first time. I bought it there and then. I knew it could do what we were looking for. It did and we have worked with CGS ORIS ever since. I had a very similar feeling this time. We sell our business as a solutions provider and this is something the flexible packaging industry has been looking at for a while. It is great to work with CGS and Mutoh.”
As for return on investment, Mr Walmsley states: “We are finally able to provide proofs and mock-ups which are a true representation of the final product as they are produced with the client’s original substrate. We believe there is massive potential for this service. We can offer some significant savings in price, too. The finished print is also touch dry, so we can easily get something out in the mail to meet deadlines. Being able to supply a more realistic and economically commercially viable proof is a win/win all round.
THE SOLUTION
CGS ORIS´ well-known packaging proofing and mock-up system Flex Pack works with the Mutoh ValueJet 628 MP, 630mm wide digital piezo inkjet printer, specially optimized for the specific requirements of the packaging industry.
ORIS Flex Pack, is a cost-effective solution for flexible packaging proofing and mock-up production. At the heart of the application is ORIS’s patented four- dimensional iterative colour management software which, combined with a specially designed custom interface, enables the ultimate in production flexibility for halftone and continuous tone proofing. The printer runs newly developed
L-R: Waldo Ltd colour management technician Darren Havercroft and MD Phil Walmsley with the CGS Oris and Mutoh proofing solution
multi-resin XG series inks (C, M, Y, K, Lc, Lm, White). The non-toxic, pigmented inks deliver excellent adhesion on coated and uncoated substrates. The correct distortion of a shrink sleeve prototype can be checked thanks to their unique stretch and shrink capabilities. They also support accurate proofing on uncoated label stock and corrugated board. Unlike UV inks, CGS ORIS XG INKS retain the look and feel, as well as all other physical properties of the target substrates, intact. As such the proofs have the physical feel of the final product.
PUSHING BOUNDARIES
ORIS Packaging Innovations UK managing director, Steve Chappell adds: “It has been great to work so closely with Phil and the team at Waldo as they have adapted their proofing capabilities to enhance the service they offer. They are committed to continually developing their customer focused approach to support creativity and exploration of new possibilities cost effectively.
“Their customers know they are in safe hands when they want to try something different. We are proud to be able to help create a solution that helps everyone involved push boundaries in a considered way that achieves outstanding results.”
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packaging-innovations.co.uk
convertermag.com
April 2021
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