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Luxury Packaging


special effect range: As a sister product to the popular MirrorEffect AntiScratch ASLAN SE 75 in silver and gold, there is now the new MirrorEffect SimplyApply ASLAN SE 76 available – a brilliant mirror effect film in silver that is, due to an adjusted adhesive formula, extraordinary simple to apply. ASLAN’s mirror effect films are known


Mirroring the mirror effect film A


SLAN, known as German specialist in self-adhesive films, launches a new solution of the


and mirrors very sharp. Furthermore, the 75μm aluminised PET-film is highly scratch-


probably for the best and most brilliant mirror effect in the market. But there is a challenging task for the users: To unfold the whole shining brilliancy of the existing mirror effect films, they have to be perfectly applied. This is easy to do for a professional, but ASLAN set on the agenda to develop a mirror effect film that is foolproof to apply. The solution is the new MirrorEffect SimplyApply ASLAN SE 76. The self-adhesive film combines the essential characteristics of ASLAN’s mirror effect films: The surface is absolutely brilliant


resistant and therefore suitable for many indoor applications. Plus, the film is very simple to apply dry,


is easy to correct, even repositioning does not cause material cracking and the film remains completely removable from nearly every substrate. For all these reasons, the silver-coloured film is particularly suitable to be applied over entire flat and smooth surfaces or for use as plotted selective highlights. The self-adhesive film is the ideal solution for indoor applications in shop fitting, visual merchandising, exhibition stand design and interior design since it is easy to clean using conventional cleaning agents and the brilliant mirror effect retains in the long term. Of course, the new MirrorEffect SimplyApply ASLAN SE 76 will be shown at the FESPA Global Print Expo in Munich. Visit ASLAN in hall A5, stand F65 for a personal impression of the brilliant mirror effect.


ASLAN-Schwarz.com Van Genechten Packaging’s approach to


award-winning packaging Executive director of Van Genechten Packaging discusses how they scooped the coveted Carton of the Year Award


V


an Genechten Packaging, winner of the Carton of the Year award in 2018 for its Moët 6 Mini Moët


pack have an unprecedented record at the prestigious European Carton Excellence Awards. The company – headquartered in


Belgium - took both the top title, and the Save the Planet award for its innovative FlatSkin, fresh food packaging at Europe’s most respected annual awards organised


by Pro Carton and the European Carton Makers Associations (ECMA). With the 2019 awards now open for entry, the packaging company shared some of the secrets to their success. Executive director of Van Genechten


Packaging, Frederic de Somer, said increasing the share of reusable packaging, choosing renewable packaging materials and giving more and clear communication to consumers are key factors in designing packaging that appeals to consumers today. “Consumers really appreciate packaging that is recyclable and from a renewable source, like folding cartons,” he said, adding: “Sustainability is a challenge that is high on every manufacturer’s agenda. It requires continuous effort, along with new, creative ways of thinking.” “Folding cartons deliver benefits generated across our customers’ entire supply chain: From keeping their


38 June 2019


products safe and optimising shelf-impact, to protecting our precious environment. No wonder we are seeing more brand owners making the switch to folding cartons.” Frederic de Somer stressed that to win


the award, manufacturers should focus on “developing innovative and practical packaging solutions; applying a customer- centric approach.” The FlatSkin pack was developed in association with Sealpac GmbH of Oldenburg. Suitable for almost any fresh food – including meat and seafood, it has a powerful PoS presence and is printed on both sides using low-migration inks yet uses 75 per cent less plastic compared to a conventional tray or shrink packaging.


procarton.com convertermag.com


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