Finishing Equipment Milliken’s ‘ColorDirection 2020’ explores
the colours of the human journey The theme of Connected Comfort serves as a foundation for the six colour tones selected for ColorDirection 2020 — reflecting the convenience, flexibility and personal experiences capturing the connection colour creates between products from various markets and the consumers they serve
home, personal hygiene and laundry-care products allows brand owners to tap into megatrends shaping the consumer products space.
LIQUITINT COLORANTS Liquitint: Milliken, through its Liquitint colorants, is a global leader in providing brands with the right tools to address these trends and perpetually evolving colour needs. Through its 12 basic colourants, powerful colours and outstanding processability can be achieved with Liquitint polymeric colorants. Among the many reasons top manufacturers opt for Milliken’s cutting-edge Liquitint colorants are: solubility, compatibility, versatility and stability. Its highly-stable colorants' water- soluble and non-staining properties means they can be easily blended and washed out. They can also seamlessly integrate with the most challenging ingredients, like perfume.
T
he theme of Connected Comfort serves as a foundation for the six color tones selected for
ColorDirection 2020 — reflecting the convenience, flexibility and personal experiences capturing the connection color creates between products from various markets and the consumers they serve. As humans, we experience the world
through our senses. From our earliest childhood, life-long memories and enduring habits are formed through how we associate these formative experiences with feelings, tastes, colours and overall aesthetics. Milliken profoundly understands the power of colour in triggering emotion and defining consumer behavior. Capturing the mood of consumers
through effective branding and personalisation, as well as understanding how they interact with, and experience, colour is an essential marketing exercise for brands and product designers. The Milliken ColorDirection 2020 report
has carefully curated a palette of six new colors aimed at distilling this highly sought- after differentiation potential. The Connected Comfort selection sets out to understand and encapsulate the modern consumer's journey through colour
22 June 2019
associations. These trending colors are: Terra Mundo: A colour inspiring a journey home, to a place we understand. Galvanised by the raw materials of earth, the richness of a warm soothing sunset, the brightness of spices and the darkness of teas. FirstLove: A colour of self-care infused with a sweet shade characterised by hints of pink — which we associate with our softer side. Purple Dreaming: This colour, long associated with royalty and riches, is one of imagination and the realisation of our goals. Planet Green: We find truth in forest silence, standing in awe at nature’s effortless achievements. This colour brings a deep satisfaction, and a sense of belonging to something bigger. Relaxing Blue: This colour brings a quiet authority, fresh awareness, and readiness. It evokes a journey's end and a reward of recharging, signaling rest and calm. Green Dawn: Simply, a fresh start with the promise of a bright new day. In the busy world in which we live, shoppers look for convenience, transparency and efficiency. They also want to quickly grab the go-to products they like on the shelf. This is where differentiation, branding and personalisation play crucial roles in a competitive marketplace. The combination of transparent
packaging and brightly coloured content for
COLOUR AS MARKETING ClearTint: Colour is a very powerful marketing tool. Consumers recognise the enhanced branding and differentiation which vibrant colors attribute to their favorite products. Milliken’s ClearTint colourants for transparent polypropylene, clarified with Millad NX 8000, combine the attractiveness of clarity with the superior aesthetics of non-nucleating polymeric colourants. ClearTint is not a pigment or a dye; so colors do not bleed of from the clarified PP – making it compliant with safety requirements for food packaging. Reactint: Producers of polyurethane (PU)
foams can achieve deeper shades and improve product branding with Milliken’s Reactint colourants. Unlike traditional PU colouring techniques which require a large inventory of colour references and tanks, Reactint offers pure liquid processing from only 5 primary colours – reducing costs and increasing efficiency. Reactint polymeric colourants are specifically designed for colouring polyurethane and other thermoset resins. Producing PU in virtually any shade has never been easier. Keyplast: Keyplast colorants, used in plastics by masterbatch producers, compounders and resin producers offer a vast spectrum of stable and reproducible colours suitable for use with a wide range of resins. The multitude of applications which Keyplast colourants are effectively used in food contact applications, toys, high heat technical applications and the polymers include: PET, PBT, polycarbonate, polystyrene and different types of polyamides.
chemical.milliken.com
convertermag.com
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