Luxury Packaging
Expanded automotive aftermarket range A
significantly expanded automotive toolkit was showcased at this year’s Avery
Dennison FESPA stand. Additions to the range included three new Supreme Wrapping Film colours, a new option for paint protection and a comprehensive range of automotive window films. Oliver Guenther, senior director,
marketing and channel strategy, said that emotional appeal and ‘wow’ factor were the driving forces behind the three new bold and seductive Supreme Wrapping Film colours: “These gloss and satin metallic additions to our flagship wrap range take us to well over 100 different colours, offering
installers an enormous breadth of creative choices – with colour matching also available for special projects. As with all films in the range, the benefits include superb conformability, repositionability and slideability, saving valuable installation time, and excellent long-term removability.” The new colours in the range are SWF
Gloss Metallic Fun Purple, SWF Gloss Metallic Passion Red and SWF Satin Metallic Energetic Yellow. For users who want to protect their
vehicle’s paint against many of the challenges of the road, and maintain peak value, Avery Dennison is launching a medium to long-term Pure Defense Series
that complements the existing Supreme Protective Films Series. Oliver Guenther: “Our premium Supreme
Protection Film XI (SPF-XI) is an outstanding option for damage prevention, with an ambient temperature ‘self-healing’ topcoat and up to 10 years’ UV resistance. It sets a ‘gold standard’ for ease of installation, and for vehicle looks and longevity. This new Pure Defense Series is a welcome addition, opening up new markets by offering a cost- effective solution to protecting both vulnerable areas on vehicles and also high- wear areas in premises, such as reception desks. It also has up to 8 years’ durability on vertical surfaces.” Completing the range of automotive solutions is the new Avery Dennison Automotive Window Films portfolio – three different ranges for solar protection, occupant’s comfort and extra passenger privacy. Oliver Guenther: “This is a major new set of films for installers, allowing them to fine-tune all aspects of vehicle window appearance, thermal performance and safety. All of the films in these ranges allow installers to select the appropriate light transmission levels for their particular application.”
averydennison.com
The Label Makers complete intricate gin liqueur project for Portuguese distiller
T
he Label Makers continue their success in producing premium quality labels for the drinks
sector, by helping to create a new look for a range of gin liqueurs for the ‘No Name Distillery’ brand, part of the ‘Faith and Sons’ distillery, owned by Portuguese distiller, Filipe Sousa. Distilling gin on a micro scale, No Name
Distillery produces just two hundred 50cl bottles at a time. The intricate labels have been produced for five unique gin liqueur flavours - dandelion and burdock, fruit salad, raspberry ripple, violet infused, and pineapple and coconut. Ben Robinson, business development manager said: “Filipe’s detailed label designs convey a quality, artisan product. The material used for the labels was a Manter Laid cream paper. This uncoated laid paper was supplied to a wet strength specification to enable it to perform well where condensation could be high, for example in an ice bucket. “The front and back labels required an intricate die cut to enhance the premium
34 June 2019
feel - digital print ensured consistent, superior print quality. We embellished with gold hot foil to draw attention to the flavour variety, with a de-boss embellishment adding an extra dimension to the finished piece. We are really pleased with how the final product looks.” Having worked closely with The Label
Makers throughout the project, Sousa said: “It was a pleasure working with The Label Makers. We faced some project complexities, but the team overcame all challenges they encountered and brought the designs to life. “Despite the differences in shape and
style, both the front and back labels needed to be printed consecutively on the finished reel. By managing the position and using clever production techniques, we achieved what was needed and avoided issues with removal of the waste matrix. I look forward to working with The Label Makers team on more projects in the future.”
thelabelmakers.co.uk convertermag.com
The Label Makers have recently launched a new website at
www.thelabelmakers.co.uk
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44
