NEWS | Industry Updates
Birchall Tea teams up with Tusk to launch ‘Serengeti’
Birchall Tea recently announced a new partnership with Tusk, the esteemed African wildlife conservation charity. The latest step in this collaboration is the launch of Birchall’s new ‘Serengeti’ tea, with 5p from every pack going directly to
Tusk. This initiative underscores Birchall Tea’s commitment to sustainable and ethical practices while supporting Tusk’s vital African wildlife conservation efforts. Birchall’s master blenders have discovered rare Tanzanian teas to bring this rich tasting breakfast tea to life. Inspired by the wildlife of the Serengeti, the new blend has a bold, refreshing taste that will make any morning come alive.
All of Birchall’s award-winning black teas
are sourced from East Africa. The high altitude, lush volcanic soil and heavy rainfall of this equatorial area combine to create the perfect set of conditions for producing tea. Daniel Graham, managing director of
Birchall Tea, comments: “We’re delighted to be launching Birchall Serengeti this year. Our partnership with Tusk has only just begun, so we’re proud that we have been able to collaborate on a new product together. This will raise awareness and generate funding to protect endangered the UK to contain these rare Tanzanian teas.”
Birchall Tea x Tusk funds to aid Tusk’s mission to help increase awareness, funding and wider support for Tusk conservation partners’
efforts across Africa. Birchall’s black teas are sourced exclusively from East Africa, where we have supported good causes to help communities and wildlife for over a decade. Birchall Tea’s donations will directly contribute to Tusk’s efforts to protect endangered species, conserve habitat, enhance biodiversity, promote human-wildlife coexistence and deliver environmental education.
The judges of the iF Design Award found not only the outstanding design but also the emotional customer experience offered by the They said the “symbiosis of traditional coffee preparation and
automation in perfection” makes the WMF espresso NEXT a “barista experience for everyone”. This prize-winning design was developed and implemented in cooperation with long-term partners designship GmbH.
Coffee machine wins prestigious design awards
won the Red Dot Design Award and the iF Design Award. Martin Zouhar, executive vice president SEB Professional PCM and Hotel at WMF, said: “For decades, the WMF brand has stood for distinctive, timeless design, German engineering and state-of-the- art technology. Both the Red Dot Design Award and the iF Design Award underscore this claim.
Award-winning design concept For the jury of the Red Dot Design Awards, the WMF espresso NEXT’s “rock-solid workmanship and high-end appearance with glass and stainless steel elements” were reason enough to make it a winner for 2024.
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Next level barista experience For WMF Professional Coffee Machines, winning the prestigious Red Dot and iF Design Awards reinforces the company’s aim of taking its successful concept of process-reliable barista culture to the next level with the WMF espresso NEXT. This includes new features for automated processes in coffee preparation and milk
dosing as well as simple and intuitive operation of the machines. At the same time, the aesthetic and dynamic machine design underscores the genuine barista feel. “The WMF espresso NEXT fully automatic coffee machine,” said Geoffroy Rupprecht, vice president of strategic marketing, WMF Professional Coffee Machines.
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