NEWS | Industry Updates
Wenlock Spring targets eco-conscious GenZ with new look cans
Pioneering water brand Wenlock Spring has revamped its popular cans in an effort to take advantage of the rapid growth of the UK’s canned beverage market, particularly amongst increasingly eco- savvy GenZs. The new look 330ml still and sparkling cans signal a move away
within the HORECA sectors.
Using manufacturing methods designed to protect the
cans.
popularity. premium still or sparkling water rather than defaulting to tap potentially lucrative addition to drinks menus.
10 |
vendinginternational-online.com
• Beverage cans chill more quickly than other packaging formats.
can help keep drinks fresher for longer.
option.
true closed loop.
stronger and more distinctive visual identity that strengthens our position in the market and ensures we remain at the forefront of the industry.
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