MICRO MARKETS
‘Selling shovels in the Micro market Gold Rush’
M
icromarkets are not just growing, they are “booming” as operators, site-owners and end-consumers come alive to the opportunities and on tap at consumers’ convenience. That’s according to Simon Black, managing
We have access to so much usage data with our active clients right across the British like a gold rush!”
where our teams worked on the very through that experience, we’ve seen and supported the ever-accelerating growth has worked to date in this market. Plus, what has not, and why.”
Cantaloupe, with the vision to be ‘the global
commerce’, we have the chance to help our elsewhere - to everyone’s advantage. visiting overseas trade shows - especially NAMA, to understand the thriving North American market better. And now we can commercial results here. It’s exciting.” In a Gold Rush “sell” shovels
might chance upon a prize nugget, but a much better opportunity/contribution lies in the tools that everyone needs. And with micromarkets, the “shovels” are data and technology. Everyone can access them, but range reviews with site owners and so on) is “When you need some better “shovels”,
Solutions to support
Foodservice in the workplace is changing. The growth in hybrid working patterns increased interest in micro markets and This is leading to a real growth in the solutions and ultimately in a growth in Laura Barwell, business development
director at cashless payment specialist VMC explains that this trend has led the company to develop a new touchscreen kiosk solution that works well as a stand- alone ordering and payment point, or as a
items, it can also have customisable menu grab and go or pre-orders. It can support digital loyalty schemes that distribute purchase, enabling operators to create their own scheme to boost sales. It’s Global Payments or Payter/Elavon, giving “Vending, alongside automated and micro markets are now playing an important supporting role in the new themselves to be a versatile and cost- looking to grow your vending operation or integrate it more directly with your technology could help you to achieve this.”
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