LEISURE VENDING & NON-FOOD VENDING
Vending makes inroads into leisure and hospitality
M
any leisure and hospitality businesses are incorporating vending machines into their
facilities to provide a convenient and easy way for customers to access snacks, beverages and other items without needing staff assistance. These machines can also help to increase
revenue and customer satisfaction by offering a quick and convenient option for guests to purchase items while on the go. Additionally, they can be easily customised its customers. Furthermore the leisure and hospitality industries, are successfully utilising
contactless vending. Automating transactions saves time, money and with the addition of reporting, can provide valuable insight into customer activity and behaviour that can help improve stock management and the customer experience in the future. Laura Barwell, business development
director at VMC explains: “Most of the contactless POS hardware in the marketplace today is fairly similar in terms of features, but the back end software is what really sets our solutions apart. We’ve develop our own software in-house and offer a bespoke service for those who want it, enabling us to create and deliver the exact features our customers want and need.”
“Our VMC Flex software, for example,
is feature-packed and can add value in the form of advanced loyalty schemes, detailed customer data capture, bespoke promotions, and even green initiatives, giving operators much more value over and above the physical transaction. It can also easily manage free drink vends and subsidised drinks as incentives or a staff operator.”
An opportunity for sector to broaden its horizons
Over the last few years it’s been exciting to see contactless vending machines popping up in unusual locations, and to see different product types inside them. This points to the evolving role of vending in dispensing all manner of non-food items. Vending is a great way to introduce products to a new audience in a controlled and monitored way and can work surprisingly well for higher value items that don’t have a shelf life like alcohol. All of these developments are opening up potential new sales channels for vending operators. VMC has been involved in several projects that push the
traditional boundaries. The company collaborated with Birmingham-based artist and owner of The Vend UK, Clara Stromeyer, to create a contactless art vending machine in kind, the machine supplies both free and paid items including artwork, art kits, equipment and games and has proved incredibly popular. VMC also has a manufacturing client who uses its vending solution to manage the issuing of high value specialist tools, enabling them to log key information like who took the tool, when and what job number it was used for. Here vending provides a secure way to control and manage the use of their equipment and enables reporting to be run for project and tool maintenance tracking.” Laura Barwell, business development director at VMC
said: “There is a real opportunity for vending to broaden its horizons with non-food items, and operators who think beyond just the traditional food and drink clients will be the ones to capitalise on these potential new revenue streams for vending.”
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