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Selecta Sweden signs strategic agreement with O KQ8


Selecta, Europe’s route-based unatt


strategic agreement with OKQ8 in Sweden to offer Starbucks on the go coff the country.


ttended self-service retailer has signed a significant ff


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The agreement will offffer OKQ8, Sweden’s leading fuel supplier, access to Starbucks on the go across its fuel stations within the country, offffering customers a Starbucks experience through its range of classic brewed coffffees, cappuccinos, teas and other flavoured hot beverages; all guaranteed by Starbucks’ high quality and sustainability requirements. The concept, which has previously been successfully operated by OKQ8 and Selecta in Denmark, will initially be launched in seven stations in mid-October, with a further roll-out expected from the start of 2020. By the end of Q1 2020, it’s expected that 130 stations throughout Sweden will offffer Starbucks on the go to its customers.


Andreas Fetscher, head of business development at Selecta Sweden, said: “We’re delighted to offer Starbucks on the go throughout Sweden.OKQ8’s broad network of stations, recognised brand, and focus on sustainability aligns with the Starbucks concept and we’re excited to create a unique coffffee experience for OKQ8’s customers.” Fredrik Ahlengärd, head of shop and categories at OKQ8, said: “The aim of this agreement was to find a strategic partner to help us develop our coffffee offffering and we’re convinced that Selecta will be the right partner for us.We’ve been operating Starbucks on the go for many years in Denmark with great success and we are pleased to introduce the brand to Swedish customers.”


Headquartere d in Switzerland, Selecta emplo ys 10,000 people spanning 16 countries, and serves more than 10 million consumers a day on average through its 476,000 points of sale across Europe .


Over 250Mondelēz employees celebrate Purpose Day through giving back


Good causes in Bournville and neighbouring part of Birmingham were paid a visit from over 250 members of Mondelēz International’s Research, Development and Quality (RDQ) team.


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The 250+ strong team of volunteers braved the elements and headed out to a number of difffferent local community partners, including Rowheath Pavilion, Bournville Community Hub and Selly Oak Nursery to celebrate ‘Purpose Day’ - marking the anniversary of the business and one year of the company’s new ‘Snacking Made Right’ strategy.


around the village on a day-long litt greenhouse at Somerville Primary School.


During the day, 40 volunteers, led by The Conservation Volunteers (TCV), headed to the company’s Health for Life community food growing space at Ley Hill in Northfield and trimmed hedges, planted d affffodils and restored benches. Another team of volunteers made their way tter pick, with a further team building a recycled bottle


Volunteers also supported Age UK Birmingham, hosting a group of local beneficiaries for coffffee, cake and bingo at the Cadbury Club. The Cadbury archives team from Bournville were also on hand with a Cadbury heritage display – bringing back lots of happy memories for the group. The activity formed part of the current Cadbury partnership with Age UK and the ‘donate your words’ campaign – bringing awareness to the 225,000 older people in the UK who oftften go a whole week without speaking to anyone.


Last year, colleagues at the Bournville site committed a record 4,000 hour of volunteering and following the RDQ team’s determination they look set to break the record again in 2019. The healthy ethos around volunteering is a homage to Richard and George Cadbury, who built a community in Bournville for their workforce in 1895.


Ian Noble leads the Bournville RDQ team at Mondelēz International and headed up the Purpose Day activity. He said: “Giving back to local communities is such an important part of who we are as a business. It was important to the founders of our business and it’s still very much part of our v alues and purpose as a busines s today .


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