LEISURE VENDING LEISURE VENDING


move with the times and ffoffer leisure customers the type of lth-focused products they’re looking for, in line These healthy brands have proved clear winners


with their lifestyles. contemporary, hea


for Broderick’s.” KNOWLEDGE IS POWER


Offffering contemporary, healthy products must also be backed up by technologically advanced automated solutions with the most modern payment systems to satisfy a demand from the modern consumer.


CTO of Mr Lee’s Pure Foods,Martin Verspeak, says: “For us the challenge was to not only vend our noodles hot, but to display them giving users all the information they need to make their choice.We have done this using a fully custom designed machine and utilising an interactive 42-inch touchscreen which gives our customers all the information they need on our products. This truly facilitates consumer interaction.”


It’s this ability to display product information, inc nutritional details, that is satisfying a growing curio customers to know just exactly what makes up their chosen purchases.


PAYMENT SYSTEMS


In addition, cashless payment systems are growing in importance for leisure facility users.


Martin Verspea k observes: “Contactless payment has removed the need to rummage through your pockets for a spare bit of change. Think of those international hotel guests who haven’t had a chance to access local currency. By offering them contactless payment options, you give them the opportunity to appreciate and recognise lity offffering when it comes to vending.”


ff


These forms of p a much higher qua


Ta ayment come in more than one shape and form.


Take Broderick’s Pay4Vend loyalty app for example which is said to be proving popular in several leisure outlets. Pay4Vend is an app designed to buy any product from an enabled vending machine through your smartphone.


John Broderick comments: Cashless vending is what people are looking for today. It’s quick, convenient and hassle-free. It also means you don’t have to carry coins around and instead you can leave them in the changing rooms whilst you work out in the gym.” Broderick’s has a wide range of leisure customers – from luxury spas through to hotels, gyms and leisure centres. These venues form an important aspect of Broderick’s connected work, travel and leisure communities via the Pay4Vend app.


“ PACKAGING Cups and packagi ng must also play a part in meet ing a demand


sity among leisure luding all the


from leisure facility customers who seek easy access to vended goods.


Managing director of 4 Aces, Chris Penn, says: “We have a vast customer cross-section in the sector, including gyms, spas and health clubs, whose customers want immediate and easy access to water and there’s always a quick turnaround on these products. Paper cups also offffer leisure facilities a good way to promote their brand and Chris points out that 4 Aces gets frequent requests for branded paper cups.


He puts this down to leisure outlets being “fairly switched on” when it comes to marketing and recognising the value of a branded cup.


“Our paper cones are particularly popular as there are a limited number of suppliers who stock this product and it’s in hig h demand,” he concludes .


FINALLY LY…


Gone are the days where the most basic of vending solutions would do in today’s modern leisure facilities. The demand now is for advanced machines offffering the widest variety of snacks with the most up to date payment options and detailed product information via engaging interactive touchscreens.


Those who are able to tick all these boxes, will undoubtedly have gone a l ong way to satisfying their leisure customers .


It’s not a brand-new concept in the UK, but this month at the European Pizza & Pasta Show at Olympia in London, a Smart Pizza Vending machine will be on display.


Smart Pizza is the unique food distributor equipped with a hearth oven. There is already one in the UK, on the Isle of Mann, selling up to 100 pizzas a day.


Smart Pizza vending machines are meant to be located in various places where people could need them includin g leisure facilities such as hotels .


30 | vendinginternational-online.com


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