MICRO MARKETS


Micr MICRO


MARKETS


Micromarkets give consumers an on-site unattended retail environment with goods available to purchase fromshelves, coolers


omarket smake inr o sda rs


Throughout 2019, vending machines have been replaced with the growing sector of micro markets. The sector is predicted to grow even further in 2020, according to 365 Retail Markets, president of International, John Chidiac.


In fact, the company has made a number of predictions on how micro markets might transform the industr John explains: “As we come to the end of 2 0 reflect on the year and look forward to what 20 the self-service convenience technology world. “We believe, operators around the globe will


advantage of this big opportunity, bringing a new kind of convenience to their locations.


“In 2020, it will be rare to see traditional vending machines at workplaces and in semi-public areas. Throughout the world and primarily in the United Kingdom, consumers will be utilising their micro market to its fullest potential, because of these top consumer benefits :


Micromarkets off To


ffer fresh, healthy food and beverage options


“Today’s consumers demand healthy, fresh food.Micro markets give customer s what they want and encourag e their wellness


rs and freezers and the concept is now taking vending by storm. aspirations. The right food and beverage options will help keep


employees productive and energised during their workday. Micro markets also keep employees on campus during breaks, enabling them to maintain focus and increase productivity.


19, it’s hard not to y in 2020…


continue to take 20 will bring to


They providemore products and generate sales


Micro m arkets make shopping at work a reality. That’s why 36 5 Retail Markets provides you with more than just the technology. Our goal is to work with you to establish an exclusive


convenience service partnership. Strategic partnerships can help with reaching your objectives, goals and more with a focus on introducing new growth opportunities.We’ll support you on every step of your micro market journey.


They improve customer satisfaction and assist in employee retention


Micro markets upgrade traditional break rooms into an innovativ e unattended convenience store. They help employee s stay fueled throughout their workday, accommodate flexible employee schedules, and provide special perks to attract an d retain th e right talent. ”


Micromarkets for the traditional vending operator With the ever-changing demands for staffff catering that incorporatemeal deals, healthy options, fresh


product cts, guest promotions andmodern payment systems,micromarkets have now come to the notice of vending operators.


For this reason, Paul Howard of Nebrak has made a number of suggestions on how the traditional operator can capitalise on this growing market.


He says: “Maybe the first question they would ask is ‘Can I do it?’ followed by ‘How do I do it?’


“Research is a good starting point but most research comes from America, so there is a question mark about its relevance in the UK arena?


“The real starting point is simple. Remember, you “buy with your eyes”, so when an operator thinks about micro markets, they should think about design and making it easy to purchase the product. “If they couple this with new products that follow the high street meal deal experience, then suddenly, the micro market begins to take shape.


“Once the design is produced, it’s then that the costing criteria needs to be addressed and then the next step would be for the operator to answe r the following questions :


- How many people on site are required to make a micro market viable?


- How oftften will the area need to be stocked? -What will the stock be? -What about the s helf life ?


26 | vendinginternational-online.com


“Payment systems are massively important too, as is all the capital equipment, fridges, chillers and coffffee machines that make the area work as it should. “A


“All these disciplines are not onerous, they are just a process that an operator needs to go through. This will result in the successful launch of an operator micro market.”


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