LEISURE VENDING LEISURE VENDING


At your leisure


Vending in the leisure sector shifted significantly in 2019 as a result of changing consumer expectations in product, availability and ease of access.


Having 24-hour availability of vended goods packs some punch in the desirability stakes, but variety of product and particularly healthy snacks appeared to pull ahead in importance for customers. If you consider that leisure vending refers mainly to vending in establishments such as gyms, spas, health clubs and hotels, it’s not hard to join the dots as to what customers who frequent these establishments are looking for.


Damien Lee, CEO of Mr Lee’s Pure Foods, which specialises in healthy vended instant noodles, says: “Vending is no longer a banged-up machine in the corner of a hotel with a ‘out of order’ sign hanging up on the front.”


VARIETY


“Previous to now, consumers have found the option of being able access an all-hour s vending machine enough to lead them to make a purchase, whereas now they demand something entirely different: true variety.”


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Vending and refreshment specialist Broderick’s has also embraced variety in vending options in order to grow its leisure sector business.


It looks to includ e emerging and established offfferings that fitness- 28 | vendinginternational-online.com John Broderick


conscious visitors are looking for, such as sports energy drinks, Grenade Carb Killa bars, Upbeat’s Juicy ProteinWater, plus veggie, vegan and ‘free from’ products and low-calorie options.


As ma naging director John Broderick observes: “It makes sense t o


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