News | Industry Updates
Coca-Cola transitions to 100% recycled plastic in on-the-go bottles in Great Britain
Coca-Cola Great Britain, in partnership with Coca-Cola Europacific Partners (CCEP), is set to reach a significant milestone by using 100% recycled plastic in all on-the-go bottles across its entire range, as it continues its progress towards fully sustainable packaging. The move means that all plastic bottles of
500ml or less in Great Britain are to be made with 100% recycled plastic and will continue to be fully recyclable. The rollout commences in September,
when the first 100% recycled 500ml bottles will start appearing. This milestone means Coca-Cola Great Britain will increase the percentage of recycled plastic material in smaller bottles from 50% to 100%. The soft drink giant's use of recycled plastics in
Great Britain now saves 29,000 tonnes of virgin plastic each year – the equivalent of 2,292 double decker buses. This change is another step on the
company's journey towards 100% recycled or renewable plastic in all its bottles, and the creation of a circular economy for its PET packaging. The company is also completing the transition from plastic shrink wrap to
cardboard packaging across all multipacks. This action will mean that more than 30 million packs sold to consumers each year will no longer be wrapped in plastic. Although all of its bottles have been 100%
recyclable for many years, too many are still not being recycled. To make it easier to recycle plastic bottles Coca-Cola has been working closely with the Scottish and Westminster governments and industry partners on a well- designed deposit return scheme (DRS). This will encourage more people to recycle and ensure a greater collection of bottles in a clean, efficient way so that they can be remade into new bottles again and again. An effective DRS is planned for
implementation in Scotland by July next year with England and Wales following thereafter. Stephen Moorhouse, general manager at
CCEP GB, said: “Increasing the amount of recycled plastic we use is a critical point in our sustainable packaging journey and reaching 100% rPET puts us one step closer to achieving our ambition of a world without waste – collecting and recycling a bottle or can for every one that we sell by 2025.”
Lavazza marked 10-year milestone at Wimbledon
Lavazza celebrated its 10th anniversary as the official coffee partner of The Wimbledon Championships amidst the tournament’s much-anticipated return last month. The 10-year partnership reaffirmed Lavazza’s long-standing commitment to sport and to the UK market, as well as its dedication to serving premium, authentic coffee experiences to consumers. To mark the group’s dedication to the
world of professional tennis, Lavazza also became the platinum partner of
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the NITTO ATP Final 2021-2025 and renewed partnerships with Roland Garros and Lavazza tennis ambassadors. Held from 28 June to 11 July, The Wimbledon Championships took place under reduced capacity in accordance with UK social distancing guidelines. Across the two-week tournament, 100
expertly trained baristas served tennis fans authentic Italian coffee from 60 service points within the venue.
Environment Minister, Rebecca Pow, said: “I
am delighted to see Coca-Cola Great Britain taking this significant step to ensure its on-the-go bottles are made from 100% recycled plastic. “We are committed to crack down on plastic
pollution through our landmark reforms such as a deposit return scheme for drinks containers and making manufacturers more responsible for their packaging. Bold measures of this nature from industry will play a huge role in helping us to achieve this ambition.” Helen Bird, strategic technical manager,
Waste and Resources Action Programme (WRAP), said: “It takes 75% less energy to make a plastic bottle from recycled plastic, and with plastic waste significantly contributing to fossil emissions when incinerated it’s never been more important to specify recycled content and keep packaging in a circular system. It’s positive to see Coke, founding members of The UK Plastics Pact, continuing to push the boundaries on design and engaging with its customers to place the bottles in the recycling, since achieving 100% recycled content is going to be strongly reliant on getting those bottles back.”
“Lavazza and tennis are the perfect
match”, said Pietro Mazzà, regional director UK & Nordics and general manager Lavazza UK: “We are proud to have reached this landmark partnership milestone with Wimbledon, sharing quality, authentic Italian coffee with its visitors and world-class players. The 10th anniversary is testament to our ongoing commitment to tennis and to the UK market. We are pleased to announce the renewal of the partnership, allowing us to deliver our premium coffee experience to tennis.”
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