Mondelēz


Mondelēz leads the way in Micro Markets T


hrough its global insights and resources, Mondelēz is leading the way in the exciting area of unattended retailing. Being


international and with a deep understanding of consumer needs and retailing trends Mondelēz is ideally positioned to provide extensive advice on this emerging concept.


AdApting to the new norms- An opportunity for micro mArkets


The need to provide delicious snacks and meals is a constant, but many of the considered ‘norms’ are changing:


• Food-to-go is growing in popularity • Pre-package options are seeing increased preference, with this trend anticipated to continue


• Pre-order services and made-to-order facilities anticipated to decline while becoming more costly to run


•Office and facility based working set to settle at a lower level than pre-pandemic


All the above point to an opportunity for Micro Markets.


Added benefits


Micro markets also provide greater availability solutions compared to vending, as well as flexibility with regards to ranging. They can also provide complementary offers to stand-alone hot drink vending.


the technology is here


Technological development means there are now efficient options available for unattended retailing, making it easier than ever to manage the format. Unmanned facilities are gaining wider


consumer acceptance, which is also being helped by today’s need for social distancing.


secret to success


It’s essential that the unattended retailing meets the consumer and client needs. The right mix of


product from trusted brands is an imperative to a successful installation.


Right product:Meeting needs throughout the day, from savoury to sweet, from treat to boost.


Right brands:Trusted brands consumers know and love.


Right product format: Portion options which are easy to consume in the environment.


75% of consumers snack to stay alert * 66% of consumers snack to fuel their day ** 49% of consumers say branded confectionery is very important when buying food on- the- go^


Make the offer stand out Attractive displays help inspire and increase appeal, while neat and logical displays make choosing a selection easier - the art of perfect display is to do both and in a way which is easy to maintain. This is at the heartland of our expertise, with years of experience in the art of effective retail and foodservice display.


To find out more about how Mondelēz can help and partner with you contact cadburyvending@mdlz.com


*State of Snacking TMr **State of Snacking TMr ^HIM F


eport (Mondelez International and Harris P eport (Mondelez International and Harris P


ood to go 08.2019


oll 2019) oll 2020)


vendinginternational-online.com |


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