Working from home is biggest industry threat News | Industry Updates


A new report from the European Vending and Coffee Service Association (EVA) has revealed working from home as the main threat to the industry and highlights cashless payments as one of the key opportunities. The release of the report, which


examines the economic situation as it affects vending and OCS, was announced at the recent launch of the Vending & Coffee Solutions Hub. Following the publication of two EVA


reports on the COVID-19 impact on the industry last year, the new report also draws on survey responses from both vending operators and suppliers such as manufacturers, ingredient suppliers and payment solution providers. They were responding to questions in relation to the recent economic landscape as well as business expectations for the rest of this year and 2022. It is published as a combined European


report of all the responses, as well as five individual country reports (France, Germany, Italy, Spain and the UK) with responses from those markets specifically. The findings demonstrate that both


operators and suppliers see working from home as the main threat for the industry, while key opportunities indicated include cashless payments.


Other interesting findings include:


• More than half of operators (56%) declared a reduction in turnover in 2020 of between 21-40%. • In 2022, 37% of the suppliers expect growth compared to 2019. • 91% of operators are impacted by people working from home while 76% of suppliers are affected by reduced orders. • The scale of business investments appears to be flexible with 30% operators and 23% of suppliers planning an investment based on sales performances for this year. As COVID-19 restrictions continue to ease throughout Europe, companies are


consequently reporting fewer machine/site access issues or closures (some of the big issues reported in 2020), but rather supply chain difficulties, changing demands, and reduced orders from clients are some of the main challenges this year for suppliers. With regards to opportunities, 66% of


operators plan to adapt their machines by providing cashless payment options at their machines by the end of 2021, a significant figure which aims to meet new consumer demands. EVA members have free and full access


to the report and can request it directly via the EVA secretariat at vending@vending-europe.eu


No longer is cold brew a minor niche, having developed strongly


across the United States, United Kingdom and Australia. Global cold brew volumes in 2020 advanced to 28.3 million litres,


reaching an overall retail value of $215 million. By 2025, cold brew consumption is forecast to double after continued rapid growth. Consumer interest in cold brew stems from a demand for a more


refined, smoother tasting innovative beverage. Cold brew beverages appeal to all demographics. Amongst younger generations, cold brew provides a more modern take on coffee, coming in colourful, easy to drink packaging, such as cans. For older consumers, cold brew provides a new taste experience for seasoned coffee drinkers. Within cold brew beverages, cold brew coffee is the dominant type


across all regions globally. This is the main entry point for most consumers, offering a lower price than cold brew tea, which tends to be a more exclusive, premium product. “Cold brew has already become a hot pick for discerning consumers


Hottest beverages best served cold


Cold brew has become the fastest growing segment of the ready-to- drink coffee market in the past three years, according to new research conducted by Zenith Global, the food and drink experts.


worldwide, due to its unique taste and contemporary feel. Although 2020 caused major challenges, the cold brew market grew strongly and is positioned to witness exponential growth in the post-covid era,” commented Sudipta Bhattacharjee, Zenith Global Research Analyst and author of the report. Zenith Global’s 2021 Cold Brew Beverages Report provides an in-


depth analysis and commentary on the global cold brew coffee and tea market, including market volume and value by region, global opportunities, key competitive landscape and leading brand profiles.


4 | vendinginternational-online.com


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