NEWS | Industry Updates Selecta partners with Abbeychart in major refurb


Selecta Switzerland is one of the first international operators to take advantage of Abbeychart’s bespoke refurb service as a way to prolong the lifespan of the company’s classic red vending machines whilst improving operating efficiency and driving additional sales revenues. Over a three-month period, Abbeychart designed, refurbished and tested 2,800 Selecta machines,


sourcing unique components and introducing optical LED lighting to create ‘next generation’ stock. The project included a deep clean, an aesthetic facelift; new outer skins; a new lighting scheme for the top cap, product display area and collection point. It also included a bespoke telemetry system to enable increased functionality across payment options such as a new Selecta ‘Find and Pay’ app. “Our main focus was to bring energy efficient retail quality lighting into the vending space as a way to


attract more customers,” said Mark Taylor, managing director, Abbeychart. “The impact of high- performance lighting cannot be underestimated in terms of showcasing the product and increasing the opportunity for that all important impulse purchase.” The restyling of the ‘cult’ Selecta machines was timed to coincide with the company’s 60th anniversary


and with other promotions to mark the milestone year planned, high visibility amongst consumers was envisaged. “The machines are used in high traffic public vending areas such as airports, train and bus stations and often exposed to hostile external elements, so as well as looking good, a robust design was critical,” said Mark.


Bettina Kypke from Selecta explained: “We are very


grateful for Abbeychart’s involvement in the development and implementation of our public vending refurbishment project. The new lighting solutions provide ultimate visibility, reliability and help us to increase the attractiveness of our points of sale.” According to Selecta there has been a 10-30%


increase in sales revenue since the upgrade. As importantly, the life span of the machines has been extended by five years. “The investment has reduced spend on new equipment and protected revenue streams for an additional period and this is something that will interest most commercially minded operators,” said Mark.


INDUSTRY CALENDAR


China International Vending Machines & Self-service Facilities Fair


February 24 – 26, 2019 Guangzhou, China


EU Vend & Coffeena March 9 – 11, 2019 Cologne, Germany


The Vending Show, Paris


April 2 – 4, 2019


Paris Expo Porte de Versailles


Vendex Midlands 2019 April 9, 2019


New CEO and president at Huhtamaki


Huhtamaki has appointed Charles Héaulmé as President and CEO. He takes over on April 26, 2019 after the company’s AGM from


Jukka Moisio who steps down after a long and successful tenure. "I want to thank Jukka Moisio warmly for his outstanding achievement at the helm of the company for over a decade. He lifted Huhtamaki from a very difficult position into a solid profitable growth trajectory and to a leading global food packaging company. Under Jukka Moisio's lead the company has been able to create significant value for the shareholders," said Pekka Ala-Pietilä, chairman of the board. "I am thankful and proud of what we have achieved together with


my colleagues during these years. This is a good moment to leave; the company is in a good shape and there are many great initiatives


ongoing that will provide further growth opportunities," Jukka Moisio commented. Charles Héaulmé joins Huhtamaki from Tetra Pak, where his latest position has been vice president


Europe and Central Asia since 2015. Prior to this he has worked in various business and finance leadership roles in Tetra Pak in different geographies since 1999. He has also held financial controlling roles in Bosch Braking Systems Division 1994-1999 and served as a senior auditor in KPMG during 1990-1993. "I am truly honoured to be appointed to lead this great company into the future. Huhtamaki's development, particularly through the last 10 years, has been impressive. I am committed to continuing this momentum to capture the significant opportunities that lie ahead. I look forward to working together with our team to deliver exceptional value to our customers and shareholders," Charles said.


National Motorcycle Museum, Birmingham


The Facilities Event April 9-11


The NEC, Birmingham


European Coffee, Tea & Soft Drinks Expo May 21st


and 22nd 2019 Olympia, London


VendASEAN September


18 – 20, 2019 Nonthaburi, Thailand


4 | vendinginternational-online.com


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