SQUASHIES
The No.1 Sugar Hanging Bag Brand – A Vending Essential
Since 1928, Swizzels has been producing the nation’s most iconic and well-loved sweets. As well as continuing to produce classics such as Rainbow Drops, Double Dip and Love Hearts, Swizzels created their Squashies brand in 2012, which became an instantly popular sugar confectionery line.
S
quashies, the number 1 sugar hanging bag brand in the market* with a sales value of £49.7m**, has become an essential brand for retailers to stock, especially now that there are numerous flavours and pack sizes to
choose from. Retailers have seen massive success from sales of Original 120g Squashies
and have then gone on to expand their range to include all flavour options such as Sour Cherry & Apple, Rhubarb & Custard, and Bubblegum; paving the way for Vending to experience the same success. Due to dramatically increased demand for Squashies, in 2023 Swizzels opened a brand new factory in Middlewich, Cheshire, which will increase Squashies capacity by approximately 40% annually, allowing them to promote the brand and launch new lines. To support the opening of the new factory, Swizzels will be investing in extensive Trade support, Social and Digital Activation and Above the Line marketing on key television channels throughout the summer; this extensive support and focus will allow retailers across all channels to benefit from the renewed consumer excitement for such a well- loved product with increased Squashies sales – the time has never been better to introduce a Squashies line into Vending locations across the UK and beyond. In 2023, Swizzels launched their 60g Original Squashies, as an ideal “on the go” option for consumers looking for an alternative to chocolate or savoury snacks and have already proven to be a popular option within vending for SME, healthcare vending, business & industry sectors. Stock up on both the 120g ideal for sharing bag and 60g variants from the number 1 sugar hanging bag brand!
www.swizzels.com
* Source: Circana,Confectionery category, Value Sales 52wks to 29/10/2023, Total Market **Source: Circana, Confectionery, data to 26/11/23
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vendinginternational-online.com
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