SOFTWARE & TELEMETRY
Gaining the insight you need
In the world of vending software and telemetry, innovation is key and could be what tips the scales in favour of thriving in a challenging business environment for operators. VI consulted some of the industry experts about the latest offerings to the market
Laura Barwell, head of business development at VMC Vending has gone through many positive evolutions over the last few years with the most significant being contactless payments becoming the norm and the sharp increase in the use of mobile payments, creating new opportunities for both operators and their clients. “On the telemetry side we offer sales data as standard, but
also have integrations in place with other top telemetry providers to enable a more complete solution if the client needs that. Supporting software that can help boost revenue through repeat sales is growing in popularity. Bonus features like loyalty, meal deals and subsidies are all now possible with the addition of our VMC Flex solution, with everything fully customisable by the client. A mobile app can also be added to the system, providing an effective way to engage with customers more directly and encourage impulse and repeat purchasing. This is also a great way to combine all food retail options on-site into one solution, also simplifying management and reporting.”
“The increased flexibility and choice our system provides is
the future for vending retail and the fact that it can be fitted to almost any unattended or automated retail machine makes it a one solution fits all option. Whether you’re looking to grow your vending operation, add new payment technology or you want to integrate your existing vending machines into your wider catering operation – Flex can be tailored to suit.”
Nick Horne, sales & commercial director of payment specialists Suresite Group “Operators need not be afraid of placing higher value products in their unattended units. In 2023, we commissioned a study into the spending behaviours of consumers within unattended retail. We found that the average buyer is willing to spend £23.29, and 18 to 24-year-olds are willing to spend even more, averaging at just below £30. Traditionally, unattended retail meant chocolate in a vending machine, but now we know retailers can expand their offering to include a whole host of ‘on-the-go’ goods.” “To contend with the current financial climate, I’d suggest
retailers’ cash in on this uphill trend of unattended spending, by investing in or making use of a reliable unattended terminal with the telemetry to track which of their higher value goods are being regularly purchased, and look to analyse which products work best to amplify profit margins.”
Simon Black, managing director SB Software “Just before Christmas, we started rolling out the latest version of Vendmanager, packed full of functionality and features, including: • upgraded photo functionality • new cashless integrations • greater service call functionality • enhanced Visit on Demand (VoD) • enhanced Automated Fleet Routing (AFR)
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