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Seminar & Networking 5 March Lingfield Park


Racecourse, Lingfield www.nivogroup.co.uk


Vendex Midlands 20 March


MK Don Stadium, Milton Keynes


www.vend-ex.com


AVA Live: On-the- Road (North) 3 April TBCt


www.the-ava.com


The NAMA Show 7 May


Bailey Hutchinson Convention Center, Dallas


https://thenamashow.org


Venditalia 15 May


Fieramilano Starda Statale Sempione, Rho MI


https://venditalia.com


The Vendies 2024 5 June


Grand Connaught Rooms, London


https://thevendies.co.uk


AVS Conference 17 June


Hotel Dubrovnik Palace www.avs-uk.co.uk


Cadbury celebrates 200 years


Cadbury has launched a fully integrated campaign celebrating its 200th anniversary and its long- standing relationship with the British public.


Since being founded in Birmingham on 4th March 1824, Cadbury has grown to become part of the fabric of the nation, present in the lives of British people in moments big and small. The new campaign Yours for 200 Years was developed to celebrate being part of British life for generations, rather than to just mark a milestone. Yours for 200 Years focuses on the sense of belonging to the nation through both the shared value of generosity, upon which Cadbury was founded, and in products which have become part of British life and culture. The company has long spoken to the generous spirit in all of us.


For Cadbury’s anniversary year, the campaign film ‘Birthday’ revives the much-loved ‘Mum’s Birthday’


TVC to demonstrate that there has always been A Glass and a Half in Everyone. The 60” film takes viewers through 200 years of British life, beginning in 1824 and travelling through time as the story of a little girl buying her mum a bar of Cadbury Dairy Milk for her birthday is retold. The setting changes subtly around the girl and shopkeeper as time advances, technology and fashions change but, powerfully, the story remains the same. Most of the original cast were reunited for the new film, with body doubles and post-production techniques used to recreate the scene between the shopkeeper and the girl (who is now five years older than when the first ad was released). The end result is an emotional reboot of a classic advert which celebrates small, shared moments of


generosity. To acknowledge that Cadbury’s enduring success is due to the nation’s continued support and love,


the British public are the heroes of ‘Your Cadbury Photos’ across OOH and social. A competition selected pictures submitted from old family albums where people were seen enjoying Cadbury products, from Easter egg hunts, Christmas, and the Flake 99 ice cream on summer holidays. These images feature across billboards and campaign assets to celebrate the role Cadbury has held in British people’s lives and memories. Further boosting the nostalgia generated by the campaign, a limited-edition range of seven Cadbury Dairy Milk bars is being released featuring classic designs. First introduced in 1905, Cadbury Dairy Milk is a favourite amongst the public who recognise its iconic packaging designs from their past. Cadbury is also working in partnership with Alzheimer’s Research UK and the Alzheimer’s Society of Ireland, acknowledging the link between nostalgic packaging designs and memory. A range of bespoke nostalgic OOH ads has also been designed by illustrators to celebrate Cadbury Dairy Milk’s branding and iconic design evoking the artwork of bygone campaigns. Each execution is illustrated in the style of a different era and packaging, creating a suite of retro posters. Elise Burditt, senior marketing director at Cadbury, said: “This is a very special moment for us. It’s not every day that you have the opportunity to celebrate a 200th anniversary. But for us, this is so much more than that – it’s celebrating 200 years of being part of the lives of the British public and recognising that we wouldn’t be here today without them. We want to demonstrate that the values upon which Cadbury was founded in Birmingham 200 years ago still ring true today with people, and with a generous spirit at the heart of everything we do.”


10 | vendinginternational-online.com


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