News | Industry Updates
One in five consumers plan to eat more plant-based alternatives
Nestlé Professional's research has revealed that 22% of UK consumers plan to eat more plant-based meat alternatives, and 19% more plant-based dairy in the coming months. As well as increasing consumption of
these less traditional plant-based foods, vegetables and legumes are in ascendency, with 39% and 24% of consumers looking to up their intake of these. With health and wellbeing traditionally
front of mind for many consumers at the start of the New Year, Nestlé Professional, who works with caterers and food service industry, has released these key findings about the latest trends in plant-based eating to help food operators plan their 2022 menus.
Sustainable eating is a big opportunity for restaurants, pubs and other food operators In addition to learning about attitudes towards diet, Nestlé Professional surveyed changing consumer awareness of sustainable food and sustainable eating. Sustainability was defined as the
production of food and drinks using techniques that protect the environment, public health, human communities, and animal welfare in a way that generates abundance while ensuring future generations can do the same. Findings revealed that more than three
quarters of consumers (78%) equate sustainable food choices with their own personal health and wellbeing. And with 71% saying they would be likely to choose sustainable options if available, this presents a big opportunity for food operators to adapt - to meet consumer needs while making a lasting impact on the environment.
How to make sustainable eating more appealing for customers Sustainable diets were defined as diets with low environmental impact that contribute to
food and nutritional security and to healthy lives for present and future generations. Eating out, most consumers are conscious about choosing sustainable dishes, with 58% choosing plant-based or vegetarian options: sometimes, often, or always. They could be persuaded to eat more plant-based, however, if presented with dishes with improved flavour and texture (30%), greater variety (23%), and plant-based alternatives to popular meat dishes (20%). And a quarter (25%) would like extra encouragement, in the form of free samples or taste testing events. For food operators, this translates into an
opportunity to get creative in the kitchen and rework classics with meat alternatives. This is while promoting healthy and sustainable meal choices through events and samples of plant-rich dishes.
What foods to add to the menu and stay ahead of the latest plant-based diet trends? Katya Simmons, managing director, Nestlé Professional UK and Ireland says: "With Veganuary kicking in at the start of the year, it's likely that food operators have already been considering what they offer the growing ranks of vegans, vegetarians and flexitarians. These figures indicate a clear opportunity to provide delicious, plant- based meals that offer greater choice for consumers wanting to eat more healthily and sustainably too. "No doubt food operators are already looking at their carbon footprint and ways in which they can reduce this across their operations. This represents a win-win: giving consumers the healthy, sustainable dishes they demand, while decreasing carbon emissions. "The growth in demand for plant-based
products is being driven by two powerful trends: health and concern for the planet. Our Garden Gourmet range is an excellent source of fibre and protein*, contributing to a balanced diet and healthy lifestyle, and as part of our commitment to building a sustainable brand, is on track to become carbon neutral in 2022. "Now it's up to food operators to give consumers that extra nudge - through greater innovation, and encouragement to try something different. It's good for business, it's good for the customer, and it's vital for the planet.”
Smartphone water dispenser
A tech start-up company that offers a suite of smart water coolers with still and sparkling flavours for commercial spaces, has announced a timely new touchless dispensing feature that provides users with a means to hydrate without using the machine's touchscreen. As offices and workplaces begin to
reopen, health precautions around COVID are top of mind, and there are concerns about contacting appliances such as shared water coolers and refrigerators. A growing response has been to turn to single-use packaging and other environmentally unsustainable products. However, for those who don't want to choose between sustainability and safety, this touchless solution gives them access to filtered still, sparkling, flavoured, and enhanced water dispensed instantly via smartphones. "It's always been our vision to change
the way the world hydrates by offering a more appealing and sustainable solution through user-centered design," said Eliza Becton, co-founder and head of product at Bevi. "With this innovation, we can offer users peace of mind by removing the need to touch a water cooler, or to touch a refrigerator door to grab a bottle of water.
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