SNACKS AND CONFECTIONERY


The supplier, Mondelez inTernaTional Susan Nash, trade communications manager at Mondelēz International says: “Latest trends show that while we all love a treat often consumers are selecting products with wellbeing in mind. That said, the same consumer can have different selection criteria at different times of the day, as well as different days of the week. Wellbeing itself has a wide range of interpretation, which is why it’s really important for vending operators to cover a range of needs in any snack offer, while also focusing on the biggest sellers. To tap into the wellbeing trend, Cadbury


has recently launched Cadbury Plant Bar, the brand’s first Vegan product, in a tablet format. Within sugar confectionery, Maynards Bassetts’ Fizzy Fish is now certified as vegan too. The healthier biscuits category is


returning to growth and predicted to continue as the on-the-go consumption occasion increases, and our lives return to the ‘new normal’. Consumers are looking for ‘Healthier’ ingredients such as oats and other wholegrains, but they will not compromise on taste. Consumer demand for healthier options


is more prominent in the mornings, when they seek more functional benefits and treats to keep them going. BelVita is growing ahead of the category and offers a proposition that can keep consumers going with a recipe made of five different wholegrains and gently baked to preserve the nutritional qualities . For consumers who want to combine


some indulgence with authentic ingredients associated with consumption later in the day, Cadbury Nuttier meets consumer needs with a Peanut, Almond and Milk Chocolate variant. This resulted in the launch being the third ‘on the go’ Healthier bar in 2021 .


To maximise the snacking vending opportunity, having a range of offers is key, but having a representation of best sellers is always going to help drive footfall to the vending system. . New products are critical to the confectionery market and create excitement, which can extend to any vending machine stocking them. Cadbury’s most successful new product brand in 2021 was Cadbury Caramilk, the singles bar is perfect for a treat and vends perfectly too


The Trade body, The Vending and auToMaTed reTail associaTion (aVa) Chief executive of the AVA David Llewellyn reflects on the trend to eat healthy by cutting out animal products. “In recent years, the number of people


across the globe who are choosing to reduce their consumption of animal products – including meat, dairy and eggs – has soared. In 2021, the Vegan Society revealed that one in four people have actively cut back on the animal products they are consuming, with many switching to plant-based or vegan diets. Of course, there are lots of variations of


veganism, ranging from ‘dietary vegans’, who are on an exclusively plant-based diet due to dietary restrictions; ‘junk-food vegans’ who prefer to eat processed vegan foods such as snack bars, desserts and frozen food variations, as well as vegans who eat plant-based foods entirely due to the environmental or ethical concerns that come with eating meat and dairy. With the many variations in mind, paired


with the fact that the majority of the vegan population in the UK consists of working adults aged between 18 and 34 years (the Millennial generation), it is crucial that plant- based food products become more readily


available in the ‘food-to-go’ market, particularly in vending. Many consumers cite their reason for switching to a vegan diet as exercising a healthier lifestyle and as we emerge from the Covid-19 pandemic, people are often more health-conscious than ever before. With this in mind, another key trend the AVA predicts will continue is the over- arching move towards healthy snacking products this year with more operators moving towards products with lower calories and that contain less sugar and salt. With the implementation of the sugar levy


and the requirements of CQUIN, the industry has seen a marked impact on the SKUs offered through vending. For example, findings from the 2020 AVA census show: • 77% of pre-packaged cold drinks now have < 5g added sugar per 100ml, up from 44% in 2017


• 77% of confectionery and sweet lines now have ≤ 250kcal, up from 35% in 2017


• 36% of savoury snacks are now ≤ 30g, up from 22% in 2017


• 10% of sandwiches and other pre- packaged ready meals contained ≤ 400kcal and < 5g saturated fat / 100g, flat vs 2018


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