NEWS | Industry Updates
Beverage equipment specialist showcases innovation at Prague event
SEB Professional hosted a two-day event in Prague on January 19 and 20, welcoming partners and industry professionals. The event marked the presentation of
different innovations from WMF, Schaerer, La San Marco and Zummo. A highlight of the event was the
presentation of the new coffee machines WMF Peak 50 and WMF Elevation 10. They are said to represent the next generation of entry-level professional coffee machines, combining smart technology, modern design and reliable performance. Manufactured at SEB Professional’s new state-of-the-art production facility in Shaoxing, China, the new coffee machines
are designed to be used in small to medium-sized spaces. The machines attracted strong interest, underlining SEB Professional’s commitment to continuously raising standards across all customer segments. The Prague Commercial Partner Event
2026 also delivered a comprehensive showcase of innovations from across the SEB Professional Beverage brand. Guests were able to see first-hand the latest developments and solutions from WMF, Schaerer, La San Marco and Zummo, like new functionalities for the semi-automatic portafilter machine WMF espresso NEXT, the new cool brewed function for the WMF 1500 F and the
innovative 2-step ice machine operation solution from Schaerer. Live demonstrations, expert presentations and hands-on product experiences created a dynamic and engaging atmosphere, allowing attendees to experience both the new innovations and the broader SEB Professional portfolio. Radek Matuszewski, VP coffee Europe/
UK, Nordics & Eastern Europe, said: “The success of the Prague Commercial Partner Event 2026 reflects the strength of our partnerships and our commitment to innovation. Over two exceptional days, we introduced Elevation 10 and Peak 50 — among other innovations — which received a very positive response.”
Explore coffee variety with Melitta Professional at Internorga 2026 For quick service restaurants, the focus is on
Under the motto “Explore Coffee Variety,” Melitta Professional will present creative beverage trends for the coffee world of tomorrow at Internorga 2026 in Hamburg on March 13–17, 2026. The focus is on the diversity of current and upcoming beverage trends and their implementation on the new Melitta Professional fully automatic coffee machines, the Melitta Cafina CT8plus and the Melitta Cafina CT6.
creative trend drinks and flexible solutions. A self-service concept will be on display in the petrol area. For bakeries and hotel, restaurant & cafes, the focus will be on classic beverage creations. Visitors can experience how Melitta Professional offers individual, practical solutions for each segment. In the new Taste Hub, visitors can discover the world of trend drinks from Iced Protein Vanilla Latte to Ube Iced Matcha, Strawberry
Cloud Latte to Fruity Orange Americano – drinks with new flavours, bright colours, a variety of milk types, and innovative toppings ensure real taste explosions. In the Espresso Sensory Lab, visitors can
take a guided taste journey and try out different espresso recipes with the Melitta Bacio d’Oro blend – from Quality Shot to Value Shot to Crowd Pleaser. The interactive experience demonstrates how different recipe parameters and extraction methods influence the taste and profile of an espresso. This year’s trade fair presentation focuses on two machine highlights: the Melitta Cafina CT8plus and the CT6. Both models are described as embodying innovation, diversity and ease of use, and demonstrate how modern coffee technology makes current and future beverage trends possible
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