MICRO MARKETS
Automated kiosks meet the changing needs of the workplace
T
he workplace food and drink landscape has changed significantly in recent years, with hybrid working patterns, fluctuating footfall and rising operating costs reshaping demand. This has
accelerated the shift towards micro markets and automated self-service solutions that offer greater flexibility, scalability and consumer choice. Payment system specialist VMC offers some insight. Micro markets are evolving rapidly, driven by advances in technology and changing consumer expectations around speed, convenience and product choice. No longer limited to open-shelf retail, today’s micro market environments increasingly incorporate touchscreen kiosks that act as central ordering and payment points. Solutions such as VMC’s touchscreen kiosk support rapid scan-and- go for barcoded items while also enabling menu-based ordering for freshly prepared or cooked food, allowing operators to extend their offer without adding labour. Kiosks are designed to be highly adaptable, with customisable
menu screens, a range of screen sizes and flexible tabletop or floor- mounted options whilst also giving operators choice over payment
service providers, supporting different commercial models and helping to maintain control over transaction costs. Micro markets and kiosks provide a way to manage variable demand, reduce reliance on staffed service and diversify product ranges. They also enable operators to bridge the gap between traditional vending and food-to-go, creating retail-style environments that can scale up or down in line with usage. End users benefit from faster transactions, wider choice and a
more intuitive, modern purchasing experience. Software platforms such as VMC Flex further enhance engagement by enabling loyalty schemes, meal deals, promotions and staff subsidies, all designed to encourage repeat spend on-site. For the industry as a whole, the continued growth of micro
markets reflects a broader move towards technology-led, unattended retail offerings. When combined with vending and automated kiosks, micro markets form a flexible and future-ready solution for meeting the changing needs of workplaces and consumers alike.
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