search.noResults

search.searching

dataCollection.invalidEmail
note.createNoteMessage

search.noResults

search.searching

orderForm.title

orderForm.productCode
orderForm.description
orderForm.quantity
orderForm.itemPrice
orderForm.price
orderForm.totalPrice
orderForm.deliveryDetails.billingAddress
orderForm.deliveryDetails.deliveryAddress
orderForm.noItems
SOFT DRINKS


No added sugar


The soft drinks industry has made a concerted effort to reduce the amount of sugar in its drinks ever since the introduction of the Soft Drinks Industry Levy (SDIL) in April 2018.


The levy, also known as the sugar tax, was brought in as part of a plan by the government to tackle childhood obesity and targets soft drinks which contain too much added sugar. At the time, the government warned that in England alone, a third


of children were regarded as obese or overweight when they leave primary school, and evidence showed that 80% of kids who are obese in their early teens will go on to be obese adults. The government contended that teenagers were consuming


“nearly a bathtub of sugary drinks each year on average”, fuelling a worrying obesity trend in this country. The aim of the SDIL was to encourage companies to reformulate


their soft drinks if they wanted to avoid paying the tax which slapped an extra charge of 24p per litre of drink if it contained eight grams of sugar per 100 millilitres, or 18p per litre of drink if it contained between five to eight grams of sugar per 100 millilitres. And it appears that things are changing, with recent data from


Kantar Worldpanel revealing that sugar intake from soft drinks fell by 30.4 per cent between May 2015 and May 2019. In a report on Changing Tastes last year, the British Soft Drinks


Association (BDSA) director general Gavin Partington said: “This emphasises that the sector is taking seriously the issue of tackling obesity and leading the way in the wider food and drink sector. “Innovation abounds among our manufacturer members, many of


whom have been cultivating the low, and no-calorie ranges for a significant number of years.” In fact, BDSA data shows no and low-calorie beverages make up


the largest category in the UK soft drinks sector (64 per cent in 2017) which points to a recognition among manufacturers of the industry’s role in tackling obesity. Matt Sharpe, channel controller for Purity Soft Drinks says:


“Consumers are becoming increasingly aware of what’s in their food and drink, with traditional RTDs (Ready To Drink) no longer cutting the mustard due to lacking health credentials and the addition of artificial ingredients.” One of Purity Soft Drinks premier products, Juiceburst, is just one example of the soft drinks out there that have been reformulated. It


26 | vendinginternational-online.com


now contains no artificial colours, flavours or sweeteners; making it sugar tax exempt and also CQUIN approved for healthcare facilities. As well as reformulating products, industry has also increased the


range of portion sizes available to include smaller pack sizes; switched marketing spend to lower and no sugar products; and provided clear ‘front of pack’ nutrition labelling.


IMPACT ON SALES AND HEALTH In the Changing Tastes report last year Mr Partington further revealed that despite the introduction of the SDIL in April 2018, the UK soft drinks sector demonstrated its resilience and continued capacity for growth with volume sales rising by 3.9%. Inevitably, SDIL played its part in an 8.6% increase in value sales in the same period. When it comes to impact on health, most commentators believe


it’s too early to tell. It’s widely acknowledged that most parts of the sector have moved faster and further on sugar reduction, however the impact on obesity levels are yet to be established.


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36