MICROMARKETS
Micromarkets – a partner to vending?
The micromarket is slowly starting to gain a foothold in the UK, but it needn’t take over from vending according to Paul Howard of Nebrak who believes they can co-operate successfully side by side.
“Whichever way you look at it micromarkets have become part of the vending portfolio, and given the correct placements are a great way to increase not only revenue but the perception of automated self- service within the vending market. “There are various payment systems, various chillers and several
hot beverage offers, all of which need to be accommodated in an area that will be aesthetically pleasing to attract the end user. “What is paramount in all this is the design and build of these
areas, it’s a simple fact that we all buy with our eyes and first impressions are the ones that count, and the ones that make us primarily go to an area. “Alongside the design is the product. Why would you use the same product in a micromarket as you would in a vending offer?
Micromarkets should complement a vending offer and need not take over completely. “With a micromarket there is the opportunity to vary client meals
and cater to several diet restrictions resembling what’s on offer on the High Street, which means premium pricing and great products that get used in the same way as you would in a High Street coffee shop. “If a vending offer provides great service, an excellent product and
is well operated, then I believe both will work together and will help the vending operator maintain their sales to the caterers, as well as existing customers. “My conclusion in all this is that vending and micromarkets should
work together and fill the client need to provide an area to purchase food and beverages within a great atmosphere.”
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