SNACKS & CONFECTIONERY The right snack at the right time
British consumers are eating more snacks than meals and now snacking is even becoming a way to connect with those around us.
Recently, Mondelēz International launched its first ever State of Snacking report which reveals a lot about our snacking habits, offering some useful insight from a vending perspective. Developed in partnership with consumer polling specialist, The
Harris Poll, the report canvassed thousands of consumers across 12 countries and revealed an interesting trend among consumers with six in 10 adults preferring to eat small meals throughout the day as opposed to a few larger ones. Among younger consumers, this habit is even more common, as
seven in 10 Millennials are leaning towards snacking rather than fuller meals. As many as 70 per cent of British consumers eat more snacks than meals to get them through the day, and in addition to that,
the British are consistent because they eat their snacks at around the same time. But snacking habits are revealing even more about consumers
who seem to agree that food is a ‘true universal language’ connecting us to one another and reinforcing bonds in friends and family. In this day and age when the healthy eating message is
constantly being delivered and reinforced by government, consumers do still want to balance this with a little bit of indulgence, the report suggests even further. It says: “There is a time and place for healthy snacks and a time
and place for indulgent ones” and in fact the British are more likely than most nations to reward themselves with a quick, sweet treat.
What’s hot in snacks
In the past few months we’ve seen a number of new innovations in snacks and confectionery, so it’s worth noting some of the newcomers and what their story is.
The Handmade Cake Company released its first ambient range – individually wrapped gluten free and vegan cakes with a minimum ambient shelf life of 90 days from delivery to distributor. The range was developed with vending in mind to satisfy a “clear need for a convenient, premium sweet snack to be eaten on-the-go, in the tube, in the office or during quick breaks on a busy weekend”.
Sports and nutrition brand Grenade entered the new year with its
newest addition, Grenade Reload, recognising that consumers want a snack that is not only good for them but is going to be satiating and boost energy levels. With slow release energy from wholegrain oats and all-natural nut butters, Grenade Reload caters to these needs, thanks to its high protein and fibre levels, as well as its low sugar content.
With healthy eating continuing to play
an important role in consumers purchasing decisions, it has never been more important for operators to consider a range of ‘Better For You’ vending products, according to Simon Knight, sales & marketing director at Burts Snacks. Burts Lentil Waves healthier snacking
range has now been improved to appeal to consumers who want to make healthier choices. The new-look Lentil Waves range is reported to boast a selection of health credentials, including gluten-free certification by Coeliac UK. It will also carry the ‘Crossed Grain’ trademark while the range is free from added MSG and suitable for vegetarians or vegans. Pringles introduced a new format to its
range of crisps developed exclusively for vending. The new Pringles Minis are initially available in the two most popular flavours, Original and Sour Cream and Onion. National account manager, Pringles,
Gianna Regonini said: “We are delighted to be able to offer a Pringles pack and food format suitable for vending machines so consumers can continue to enjoy Pringles when they are out of home.”
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vendinginternational-online.com
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