NEWS | Industry Events euvend & coffeena sets a new course
euvend & coffeena (October 29 - 31, 2020) will for the first time be staged parallel to a leading international trade fair for modern working worlds, ORGATEC. Here chief operating officer Oliver Frese gives some insight into the opportunities this presents as well as the highlights of this year’s euvend & coffeena event.
You announced last year that euvend & coffeena would in future be organised as an independent event parallel to ORGATEC in October 2020. What were the reasons for this? With a view to the current market developments regarding digitalisation, new food trends, a lack of skilled labour, changing buying behaviour or ecological themes, the vending industry is faced with numerous challenges. By staging euvend & coffeena and ORGATEC simultaneously, we have taken an important step towards treading new paths together with the industry. Modern vending solutions offer great opportunities to make workplaces more attractive by ensuring the staff an optimal provision. We assume that in a few years fully-automated concepts will become increasingly more commonplace, especially in sections where the fast availability of food and beverages is paramount and where consumers expect provision round the clock. This is why in times of change thanks to the combination between euvend & coffeena and ORGATEC, we offer a stable marketplace, which grants the existing market players of the vending industry access to new target groups, such as contract caterers, decision-makers from the office and hotel section or architects and thus enables new business potential.
Are these efforts also being reflected in the number of applications to this year's event? We have already set the strategic course for euvend & coffeena. This includes a more future-oriented brand identity with a new logo as well as the development of the social media channels through to an international presence, which will be of benefit to the industry network "vending". The latter is to give the exhibitors of euvend & coffeena scope for communicating their products and innovations, which possibly don't have their own channels yet. Here, we are glad to act as multipliers in order to win over new interested trade visitors. Eight months before the start of the trade fair, a significantly higher number of exhibitors from Germany and abroad had already confirmed their participation at euvend & coffeena compared to last year's event. In our eyes, the current registration statistics confirm that we are on the right track. Companies from more than 15 countries have already registered. In addition to important market players such as Alfred Kärcher, Animo, Darboven and rheavendors servomat, the new concept has enabled us to win over numerous renowned newcomers such as Grünbeck Wasseraufbereitung, Hans
Riegelein + Sohn, Kellogg, Rhenser Mineralbrunnen and Vorwerk Temial. DF Italia, Franke from Switzerland, KUARIO from the Netherlands, Mistra Constructeur from France, Parlevel Systems from the USA and as Zummo Innovaciones Mecanicas from Spain. At present everything is looking very positive so we will be able to present a high-quality, wide-ranging spectrum of offers of vending, OCS and micromarket solutions to both visitors from the vending industry and the new visitor target groups that ORGATEC generates. This is a valuable opportunity for the vending machine industry. You will have the opportunity to present your solutions for a 24/7 provision to the relevant decision-makers and buyers.
Which new themes will be represented at the trade fair? New Work is one of the most important future themes for us. This theme is a perfect match for the vending industry, because against the backdrop of changing worlds of work, due to the continually more flexible work time models and new more collaborative forms of working together, totally new demands are being placed in the design of office rooms. In this connection, the vending industry offer numerous solutions for the Office Coffee Service business. Furthermore, under the keyword New Retail, themes such as micromarkets or unattended or automated shop concepts play an important role, because they offer great growth potential. Here, it is above all about user-oriented services, i.e. the customer no longer comes to the product, but instead the product to him - everywhere and round the clock. In this section, ORGATEC and euvend & coffeena will jointly present concepts at the trade fair which demonstrate how vending solutions can be integrated into commercial-used properties. The synergies of the two events are enormous. We are bringing together what belongs together, because 80 per cent of all vending machines are located at the workplace.
After the director of euvend & coffeena, Stefanie Mauritz, joined Anuga, an important gap has to be filled. Have you any news on this front? We expect to have filled the position soon and will then be able to announce the successor. Up until then, the trade fair team of vice president Anne Schumacher and Stefanie Mauritz will as usual continue to work on planning the coming euvend & coffeena.
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