News: Snippets
LG Signs Wi-Fi Standard Essential Patent License Agreement with Amazon
U
nder this agreement, Amazon obtains a license to use LG’s Wi-Fi SEPs
(Standard Essential Patents) in products utilizing Wi-Fi connectivity, including Amazon’s Echo devices, Fire TV Sticks and Fire Tablets. LG is currently engaged in Wi-Fi SEP licensing discussions with several global companies that employ Wi-Fi standard technologies. The agreement with Amazon further underscores LG’s technological leadership and credibility in the global Wi-Fi standards domain. SEPs refer to core patents that must be
practiced when implementing an international technical standard – meaning any product using that standard inevitably relies on the patented technology. Once a technology is
adopted as an international standard by global standardization organizations, companies around the world incorporate it into their products. Recognition as an SEP signifies both the contribution to advancing the entire industry and its technological value. LG holds one of the world’s strongest patent
Growth in Personal Listening H
ave you considered selling headphones? If not, maybe this
snippet of information could sway your decision as a recent report received from Futuresource, states the global headphones market is expected to record volume growth of 2% to reach 579m units.
The retail value is expected to grow by under 10% in the same period to total $58bn. In 2025, the market is poised for further expansion, supported by a wave of flagship launches from top brands. TWS [True Wireless Stereo] and Open ear designs are expected to be key drivers, as these form factors continue to resonate strongly with evolving consumer preferences.
portfolios in key standard technology fields, including mobile communications, Wi-Fi, broadcasting and codecs. As of the first half of this year, LG owned 97,880 registered patents globally, about half of which are standard- related patents. * The company’s innovative patented technologies, applied across flagship products such as OLED TVs, washing machines and refrigerators, continue to reinforce its global competitiveness. Since 2022, LG has formally included the licensing of patents and other intellectual property rights in its corporate charter – accelerating efforts to build sustainable value through IP-driven innovation. “This agreement reaffirms LG’s global leadership in Wi-Fi standard technologies,” said Cho Hwi-jae, head of LG’s Intellectual Property Centre. “We will continue to drive innovation worldwide by building on our industry-leading patent competitiveness.”
Smeg’s Statement in the Race for Colour Prominence
T
wo brands, one ambition, is a clear and bold message from Smeg. Driven by
mastery and united by purpose, the craſting legends of Smeg and Porsche appear to be delivering experiences that awaken all senses. In a bold celebration of heritage, innovation, and design excellence, Porsche and SMEG redefine the intersection of automotive prestige and home lifestyle into products meant to become icons. Born from racing legend, reimagined for
contemporary living, the Porsche x SMEG 917 Salzburg Limited Edition embodies the spirit of endurance and precision, honouring Porsche’s most iconic victory at Le Mans in 1970.
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PEOPLE MAKE THE DIFFERENCE
Winter 2025
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