Advertorial: AWE
Celebrating 90 Years of AWE: Built on Innovation, Family, and Partnership
Above: Edgar Alexander, orginal founder, AWE
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025 marks a major milestone for AWE as it celebrates an impressive 90 years
at the forefront of the audio-visual industry. From its roots as a radio repair shop in 1935 to becoming one of the UK’s leading AV distributors, AWE has grown with the times - and oſt en ahead of them. For electrical retailers, the AWE story is one of opportunity. It’s a reminder that evolving with technology, investing in quality brands,
How a fourth-generation business continues to shape the future of home technology retail.
and standing out by off ering more than just products is what helps businesses stand the test of time. AWE’s approach of combining product excellence with unrivalled support, training, and tailored solutions can help retailers and installers thrive in a rapidly changing market. This anniversary year, AWE is delving into its
rich history, looking back at pivotal moments of growth, celebrating the people and partnerships that have helped shape it, and
sharing the stories that made AWE what it is today.
“Reaching 90 years in business is an incredible
achievement, a truly momentous milestone for AWE. As a fourth-generation family business, it is deeply moving to refl ect on the dedication of the generations before me who have steered us to this point. Each of us have brought our own direction to the business ensuring it has not just endured, but thrived through the challenges
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www.ierdaily.co.uk
PEOPLE MAKE THE DIFFERENCE
Summer 2025
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