Feature: MDA - Refrigeration


Why innovation in refrigeration is the key to retail success


During a meeting with Liebherr, Stuart Hopwood, IER’s managing editor, asked about innovation and the new performance benefits for the consumer within refrigeration.


I


n today’s crowded appliance market, retailers face growing pressure to


differentiate beyond price and promotions to delivering real customer value. When it comes to refrigeration, that means going beyond basics. Modern consumers expect performance, sustainability, connectivity and superior design. As you would expect, Liebherr’s refrigeration technology meets these demands with precision German engineering and innovation. With over 75-years of expertise, Liebherr continually redefines refrigeration. The brand’s commitment to long-term quality and innovation positions it as more than a manufacturer, Liebherr is a partner helping retailers meet evolving consumer expectations. Tim Hutchinson, Divisional Manager at


Liebherr UK, explains why its appliances are transforming kitchens.


independent cooling circuits, ensures minimal temperature fluctuation and reduced energy consumption.


Our commitment doesn’t stop there,


from pioneering BluRoX technology, with the introduction of the world’s first freezer to use recyclable vacuum perlite insulation, to earning a Silver EcoVadis sustainability rating, we continue to push boundaries. This recognition places us in the top 15% of rated manufacturing companies globally and reflects our commitment to sustainability across environment, ethics, labour standards and procurement.


vegetables crisp and vitamin-rich. Enhancing freshness further, HydroBreeze


releases a fine cooling mist every 90-minutes acting like a protective layer over produce. These innovations not only benefit users, aiding to reduce food waste, but also provide our retailers with compelling upsell opportunities.


Smart technology for smart homes Connectivity is a must-have feature in the modern appliance market. Our SmartDevice technology incorporates the refrigerator into part of the home’s smart ecosystem. Through the SmartDevice app, users can remotely adjust temperatures, receive temperature change alerts and activate features like SuperCool or SuperFreezer from their smartphone or tablet – ensuring optimal cooling performance even when they’re away. AutoDoor technology further enhances


convenience by allowing users to open their fridge with a simple knock or voice command, enabling hands-free access in busy kitchens. For retailers, these innovative features present


Freshness that goes further At its core, refrigeration delivers on a simple promise: to keep food fresh. But not all cooling systems are created equal. Liebherr’s BioFresh technology is a perfect example of how advanced engineering can translate into tangible benefits. BioFresh drawers maintain a precise balance of temperature and humidity, helping food retain its nutritional value, flavour and texture for up to five times longer than conventional refrigeration. We understand different foods have different


storage needs. Our DrySafe drawers create low humidity and near-freezing temperatures for meat, fish and dairy, while HydroSafe drawers maintain higher humidity to keep fruits and


Summer 2025


strong talking points that resonate with tech- savvy shoppers and busy households alike.


Energy efficiency at the heart of innovation Today’s consumers are more conscious than ever about their energy use and environmental footprint and they expect the same awareness from the products they bring into their home. At Liebherr, we see this as both a responsibility and opportunity to lead. With one of the largest selections of


A-rated appliances in the UK and over 130 models rated above a C in energy efficiency, Liebherr is setting the benchmark for sustainable refrigeration. Innovative features like our DuoCooling system, which uses two


PEOPLE MAKE THE DIFFERENCE


Design that integrates Functionality alone isn’t enough. Today, design has become a strategic driver of consumer choice, with appliances expected to seamlessly reflect the aesthetic and personality of their homes. At Liebherr, continuous innovation means our range of freestanding, integrated and undercounter appliances not only meets diverse kitchen needs but does so without compromising on style or performance. Our portfolio of finishes, classic stainless steel,


BlackSteel and our brand new DarkGrey, represents a clear shift toward understated elegance that perfectly complements natural materials like wood, stone and concrete. We’re thrilled to introduce DarkGrey as a fresh design statement for modern living. Its warm, muted tone adds depth and sophistication, offering a versatile alternative to traditional finishes. DarkGrey enhances contemporary kitchens by blending subtly with character, creating a seamless connection between appliance and interior that resonates with today’s design-conscious consumers.


A long-term commitment to quality Durability has become a rare commodity in today’s throwaway culture. Liebherr sets itself apart by offering a 10-year guarantee on select models – demonstrating our long-standing commitment to produce longevity and customer satisfaction. This isn’t just reassurance for the consumer, it’s a valuable tool for retailers to close the sale. A decade-long guarantee signals confidence, trustworthiness and long-term value. From BioFresh and SmartDevice to energy-


saving DuoCooling technology and the contemporary, new DarkGrey finish, Liebherr is setting new benchmarks across the refrigeration landscape. For retailers ready to lead the conversation, Liebherr is more than a product line – it’s a pathway to market leadership.


• To learn more about Liebherr’s advanced refrigeration, visit www.liebherr.com/ en-gb/fridges-freezers or contact your Liebherr representative today.


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