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Advertorial: Exclusively


Trend Insight That Drives Sales One of Exclusively’s unique strengths is its connection to future-facing insights. At the heart of the event is the Trends Showcase, curated by international forecasting agency Scarlet Opus. This feature translates global lifestyle and design trends into actionable retail strategies—identifying the colours, materials, and values that will influence consumer behaviour into 2026 and beyond. Retailers can take part in guided trend tours,


Electrical retailers 


Explore new SDA ranges, top-performing brands, and the trends powering small electrical sales this year.


F


or any retailer operating in the small domestic appliance (SDA) and


electrical housewares sector, Exclusively 2025, returning to the Business Design Centre, London on 10–11 June, should be marked firmly in the calendar. While traditionally recognised for showcasing premium kitchenware and tabletop products, Exclusively has become a must- attend event for SDA buyers looking for the latest innovation, insight, and retail- ready ranges that connect with today’s consumers. With over 130 exhibitors and more than 250


brands, the show brings together a curated cross-section of market-leading and emerging suppliers— with over 40 brfnds placing SDA and tech-enabled housewares at the heart of their offering. Whether you’re an independent electrical retailer, a category buyer for a department store, or a specialist kitchen showroom, Exclusively provides the perfect environment to refresh your product lineup, build supplier relationships, and stay ahead of consumer trends.


20 | www.ierdaily.co.uk


offering a focused walkthrough of trend-aligned products across the show. For SDA buyers, this is a chance to identify which innovations and formats are likely to resonate most with customers in the coming months—helping to shape both product selection and marketing campaigns.


Practical Perks for Retailers To support the buying experience, Exclusively also offers a range of visitor incentives designed to make the trip to London worthwhile. Retailers travelling over 50 miles can claim travel reimbursements of up to £75, while independent stores placing orders at the show may be eligible for a £100 gift voucher (redeemable against purchases over £300). All visitors enjoy complimentary two-course


lunches, and are invited to a drinks reception on Tuesday evening—ideal for informal networking and supplier introductions.


A Focused Format That Works Unlike larger exhibitions, Exclusively is deliberately compact, curated, and easy to navigate. Visitors can comfortably see the entire show in one day, making it a highly efficient use of time for busy SDA retailers. .


New Names, New Innovations This year’s show features an exciting mix of over 40 new and returning brands across SDA and electrical accessories. Notable newcomers include Hamilton Beach, a globally recognised name in countertop appliances; Gtech, known for their cordless cleaning solutions; and Electrolux. These names join returning powerhouses such as Aarke, Beam Group, Bluestem Group, Dualit, Melitta, Morphy Richards, RKW, Shark Ninja, Swan Products and Tower — brands that continue to evolve their SDA ranges with a focus on design, efficiency, and consumer appeal.


PEOPLE MAKE THE DIFFERENCE


Join the Industry at Exclusively As Will Jones, COO of BHETA and Chair of the Exclusively Show, puts it: “Exclusively is about helping retailers stay commercially ahead—whether through product discovery, trend insight, or connecting with new suppliers. For any business buying in the electrical or home sectors, it’s an unmissable date in the calendar.”


What: The Exclusively Show 2025 Where: Business Design Centre, London When: 10–11 June 2025 Visit: www.exclusivelyshows.co.uk


Summer 2025


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