Advertorial: GRF


GRF makes its UK debut at KBB 2026 with a new vision of built-in refrigeration


G


RF has successfully concluded its debut at KBB Birmingham 2026,


marking a signifi cant milestone in the brand’s international expansion and its entry into the UK market. Over the course of the exhibition, GRF introduced British audiences to a distinctive approach to premium refrigeration, designed specifi cally for contemporary, tailor-made kitchens.


Specialised in large-format refrigeration, GRF combines Italian design culture, advanced engineering and a strong focus on architectural integration. Rather than being conceived as a standalone appliance, the refrigerator is positioned as a central element within the kitchen project—fully integrated into the overall design language and spatial composition. The response from visitors—including cabinetmakers, architects, interior designers and premium kitchen studios, highlighted a growing demand for solutions that go beyond traditional product categories. GRF’s collections stood out for their generous capacity, clean lines and seamless integration within furniture, off ering a balance of functionality, visual coherence and design freedom aligned with the expectations of


28 | www.ierdaily.co.uk


high-end residential environments. At the center of the stand, the ROC9557GIPR1, fl agship of the built-in range, attracted considerable attention. This 95.6 cm wide four-door integrated refrigerator is designed for large


kitchens and bespoke residential projects where space, performance and aesthetics must coexist seamlessly. Visitors particularly appreciated its Vulcano Grey interior, a refi ned fi nish that enhances materials, lighting and internal architecture, creating a


PEOPLE MAKE THE DIFFERENCE


Spring 2026


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