news News in Brief
Haier unveils new sponsorship and advertising campaigns Haier is sponsoring leading Sky channels for two months starting until the end of December. The brand is also
supported by a new 26-week double decker mega rears campaign, which is running until January 18, across London and Manchester. Digital screens will also run across 28 sites nationwide, including London Brent Cross, Staples Corner, the Midlands, and Glasgow.
Hughes Electrical supports new parents and toddlers group in Bungay Hughes Electrical has donated a Smart TV to a new toddler group taking place at Holy Trinity Church in Bungay, Suffolk. Lizz Kingshott, sales advisor at the Hughes branch in Beccles, said: “We were delighted to be able to present Reverend Josh Bailey with the TV, and know it will be put to good use.”
Freeview Play hits 10 million users F
reeview has announced that its on- demand platform Freeview Play is
now used in over 10 million homes. This, the platform said, follows over 14 million sales and cements its position as the fastest growing TV platform in the UK. Launched in 2015, Freeview Play is built into the majority of new TVs and available to viewers for free, with no monthly fees or joining costs. The platform provides more than 80 live TV channels alongside 10 on-demand players; BBC iPlayer, ITV Hub, All 4, My5, UKTV Play, CBS Catchup Channels UK, Horror Bites, POP Player, STV Player and BBC Sounds. The platform has more than 30,000 hours of
on-demand TV content. Users can explore the full range of content via the universal search function and a carousel of content recommendations on Explore Freeview Play, available at Channel 100. Neema Shah, head of marketing at Freeview
Play, said: “Our incredible growth over the past few years reflects the incredible content we have available. There has never been more choice in subscription-based streaming platforms, and
yet it’s clear that Freeview still offers something unique for viewers. “Freeview Play gives viewers the flexibility to get the most out of both worlds, all at no extra cost.” The 10 million users announcement comes
as Freeview launched a new TV advertising campaign, which introduces two alien characters to our screens. Ms Shah said this multi-channel TV
advertisement further demonstrates the breadth of content and quality programming available to viewers. The advertising campaign includes a 60-second ad across live TV, as well as shorter cuts on ITV Hub, All 4, YouTube and Facebook.
Consumer spending grew 14.2% in October
Recovery loan scheme is extended for six months Chancellor Rishi Sunak extended the Covid Recovery Loan Scheme for businesses for another six months in the Budget on October 27. The scheme was launched in April as a bridge
between the Bounce Back Loan Scheme and Coronavirus Business Interruption Loan Scheme and regular bank lending. It was made clear at the time that the deadline would be the end of the year, subject to a review.
New laws and code to resolve remaining COVID-19 commercial rent debts New laws and a Code of Practice are being introduced to resolve the remaining commercial rent debts accrued because of the pandemic, Business Secretary Kwasi Kwarteng has announced. From March 25, 2022, new laws introduced in the Commercial Rent (Coronavirus) Bill will establish a legally-binding arbitration process for commercial landlords and tenants who have not already reached an agreement.
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www.ierdaily.co.uk S
pending on essential items saw a smaller upliſt in October than September, as fuel spend returned to
modest growth aſter the previous month’s surge. The Barclaycard report combines hundreds of millions of
customer transactions with consumer research to provide an in-depth view of UK spending Despite the backdrop of inflation concerns and rising household bills, overall consumer card spending grew by 14.2% in October, compared to the same period in 2019. Jose Carvalho, head of consumer products at Barclaycard,
said: “The expensive festive period on the horizon, combined with ongoing concerns around the impact of inflation and supply chain shortages, has meant we saw steady yet cautious spending from consumers in October. “While the uncertainty around rising household bills appears to be weighing on Brits’ minds, the encouraging growth we’ve seen in entertainment and international travel shows that consumers are still keen to enjoy leisure activities.”
November 2021
Rangemaster upgrades cooling collections
R
angemaster has upgraded its American-style and
French-door fridge freezer models, with improvements in areas such as energy efficiency, internal features and noise levels. Rangemaster’s SXS, SXS Deluxe
and DXD models have received energy enhancements which reduce running costs by up to 12%, and a number of internal improvements include new LED spotlights with surrounds in a contemporary Inox finish and a co-ordinating flat metal panel that runs the full length of the back wall.
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