Above: Roidmi-Z1-Air Hero
Right: Gastroback Design Automatic Bread Maker Advanced Below: Smeg coff ee machine
Consumer electronics Big screen TVs are always in demand in the run-up to Christmas as customers envisage a relaxed festive break with some of the best TV content available all year. Dan Brown, operations director at Mitchell &
Brown, says: “Our fl agship KBL near borderless models are likely to spearhead Mitchell & Brown sales this festive season as the move to embrace the Android platform means this 4K smart TV series now includes the Disney+ app alongside all the popular broadcast and smart TV services. “Christmas also see the greatest peak in
‘impulse’ purchase TVs, where the festive season encourages people to spend on themselves or their homes. Prominent big screen displays running Christmas themed content is a great way to encourage a trade-up sale during the festive period, and we off er a wealth of Mitchell & Brown POS material to help you maximise the exposure in store.” Mr Brown says the brand is also running a consumer PR campaign to push customers into Mitchell & Brown retailers throughout December. “Themed ‘he best gift this Christmas is
seven years peace of mind’, the campaign highlights the free seven-year warranty across our TV range and will be featured across key consumer press and social media in the run up to Christmas,” Mr Brown says. LG’s 2021 OLED range has been updated to
feature the latest technology for the ultimate picture quality with the LG OLED 48C1 boasting self-lit panels that produce sharp, ultra-realistic picture quality with smooth, natural motion with a strikingly slim design to compliment any décor and home aesthetic. LG’s C1 range also comes in a variety of sizes spanning from 48-83-inches, catering to any room size in the home. The Korean manufacturer said: “LG developed a brand-new Game Optimser feature, which enables players to apply the best picture settings according to the type of game they are playing, whether it be fi rst-person shooter, role-playing or real-time strategy, and ensures
November 2021
Mitchell & Brown LBLA
that gamers are constantly having the most immersive, high defi nition playing experience possible. “In addition, the C1 also features a 1 millisecond response time, low input lag, and the ability to play in 4K at a high frame rate, plus variable refresh rates, G-SYNC Compatibility and FreeSync Premium support, making the TV an excellent option for gamers.” December is a great time to take advantage of being independent and local and in-store displays are key. Nothing beats live demonstrations in-store – no matter how good product videos are online, being able to see products in-store is key. Enable customers not only to see a particular model, but to also try it for themselves. This gives consumers the opportunity to ask any questions regarding features and performance, as well having a fi rst-hand experience of the product before they decide to purchase it either as a gift for someone else or for their own home.
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