feature: christmas giſt s Right: Miele – CM5510 Rose Gold
Nigel Morrison, consumer and trade marketing manager for Melitta UK, says:
“Key to meeting this demand is to off er a wide range of products and functionalities which suit all price points and make great tasting coff ee.” Melitta’s recently launched premium
LatteSelect bean-to-cup machine, with its one-touch, ease of use function and coloured picture display, has a recommended retail price of £1,000. Smeg says its key products this season include the HMF01 hand mixer, the BCC02 bean-to-cup coff ee machine and its fi rst cookware collection. The HMF01 hand mixer has nine adjustable
speeds, a back lit display and timer. The smooth start function ensure the mix stays in the bowl and the self-balancing designs allows users to stand their hand mixer in between use. John Davies, head of marketing at Smeg
UK, says: “This will be perfect for Christmas preparation as well as gifting. The BCC02 bean- to-cup coff ee machine is perfect for everyone that enjoys a great tasting, fresh coff ee in an instant.
“Simply fi ll the container with your favourite
coff ee beans and select your beverage. Thanks to the intuitive control panel and the one touch functions, within a few seconds your coff ee will be ready. From freshly ground beans you can make your favourite beverages according to your taste: black coff ee, espresso, Americano, ristretto coff ee and, with a milk frothing/ steaming function, also cappuccinos and latte macchiato – the ideal gift for a coff ee enthusiast.” Smeg’s cookware collection is designed for healthy and diversifi ed cooking. There are
LG OLED
fi ve diff erent products: four frying pans (24, 26, 28cm or 30cm in diameter), two casserole dishes (24 or 26cm diameter), one shallow casserole/deep pan (28cm diameter), one wok (30cm diameter) and one saucepan (20cm diameter). The range is compatible with gas, induction, glass ceramic and electric hobs thanks to their patented bases. The use of stainless- steel handles, combined with tempered glass lids, allow them to be used in the oven at temperatures of up to 250°C and they are also
‘‘ Big screen TVs are always
in demand in the run-up to Christmas
dishwasher safe. Morphy Richards says that the SDA
sector has performed well this year and it expects that trend to continue for breakfast ranges in the build up to Christmas and beyond. Debra Beckett, consumer marketing manager for breakfast appliances at Morphy Richards, says: “SDA products make perfect gifts, what we experience in the breakfast category is that they become more sought after by those wanting to give their kitchens a mini makeover in the run up to Christmas parties and all the hosting. “For retailers off ering and displaying a
matching collection of kettle, toaster and coff eemaker in a stylish shade works well.” Venture is the new breakfast range from
Morphy Richards, which emulates its iconic pyramid design as well as encompassing both classic and retro versions. The Venture range consists of 1.5-litre kettles and four-slice toasters in fi ve diff erent colours – stainless steel, black, cream, red and white. ROIDMI cordless vacuum cleaners have traditionally done well at Christmas, and Euronics has recently taken two exclusive models into Agency. Geoff Johnson, sales director at Witt UK &
Ireland, says: “The Euronics exclusive Z1-Air and S1E are entry level cordless vacuum cleaners that sacrifi ce none of the form or function of ROIDMI’s premium models that have won the brand a host of design awards and outstanding reviews. “ROIDMI also has a great product for the
gifting market this Christmas, in the shape of the Nano P1 Pro, which was highly commended at the IER Awards 2021. This portable micro-vacuum cleaner is ideal for small clean-ups around the home, offi ce or in the car, and is great for dusting around ornaments. The Nano P1 Pro is compact, lightweight, and stylish and could be just the gift gadget your customers are looking for.” German brand Gastroback has been in the UK
for just two years, although it has more than 30 years’ experience selling around the world. Marcus Lux, head of export and business
development at Gastroback, says: “As an innovative premium brand, our aspiration is to set trends and a lifestyle focused around design, high quality materials, professional performance and safety. “In Germany, our best selling products
at Christmas tend to be those for baking and cooking as you might imagine but also entertaining – like our raclette/fondue set. Our best sellers at the moment are our Waffl e Iron Advanced Control and the Design Automatic Bread Maker.”
22 |
www.ierdaily.co.uk November 2021
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